Marketing Technology Operations Manager

Overview

Microsoft Elevate is committed to putting people first by expanding access to AI-powered tools, skills, and opportunities for educators, nonprofits, and communities. Its mission is to ensure that the diffusion of AI promotes economic equality, supports social impact organizations, and prepares today’s workforce, including students and teachers, for an inclusive, AI-driven future.

In this Marketing Technology Operations Manager role, you will work at the intersection of marketing and engineering to enable integrated marketing delivery through reliable data, platforms, and automation. You will translate business and marketing needs into clear technical requirements, manage delivery with cross-functional teams and external partners, and improve platform integrations, workflows, marketing automation, and AI-powered solutions that strengthen decision-making and execution.

The ideal candidate combines disciplined program management with hands-on technical depth across marketing technology, data, analytics, automation, and governance. They independently drive defined technical workstreams, use data to make sound tradeoffs, and influence across matrixed Microsoft teams, agencies, and partners in a fast-paced, evolving environment.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

This role partners across marketing, engineering, and service delivery teams to translate business needs into scalable solutions that support customer acquisition, engagement, lead management, and audience growth. You will be responsible for delivering data, platform, automation, and reporting capabilities for the integrated marketing team.

Responsibilities include:

• Leading the onboarding of new and developing audiences to scalable marketing platforms by defining requirements, advising on audience data design, validating integration readiness, and enabling execution teams.
• Owning Education marketing data and workflow requirements across Microsoft Elevate and commercial teams, identifying gaps and coordinating technical improvements through delivery in partnership with commercial marketing technology teams.
• Monitoring the health, reliability, and data quality of the marketing automation platform; investigating issues, coordinating remediation, and analyzing performance data to improve campaign delivery and outcomes.
• Leading end-to-end delivery of technical capabilities for marketing enablement, including discovery, requirements, acceptance criteria, dependency and risk management, testing, release readiness, and post-launch validation.
• Analyzing operational processes and delivering workflow optimization and intelligent automation solutions that reduce manual effort, improve quality and consistency, and scale execution with appropriate controls.
• Building and managing trusted marketing performance reporting and AI-powered enrichments that surface actionable insights for marketing strategy and audience targeting.
• Defining and monitoring audience readiness,, contactability, data quality, and other marketing KPIs; identifying issues and driving corrective actions with platform and marketing partners.
• Creating and maintaining technical requirements, solution and data-flow documentation, operating procedures, release notes, and support guidance that enable consistent, scalable execution.
• Embedding privacy, consent, accessibility, security, and data governance requirements into solution design and delivery, partnering with legal, privacy, and engineering teams when customer data is in scope.
• Embody our culture and values

Qualifications

• Required/minimum qualifications
• Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or a related field AND 5+ years of experience in marketing technology, marketing operations, program management, project management, or a related field, including experience delivering technical capabilities with cross-functional teams, OR equivalent experience.
• Preferred: Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, project management, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, program management, project management, or related experience OR equivalent experience. 3+ years technology/process improvement experience.
• Additional role-specific skills
• Hands-on experience configuring, integrating, operating, or enhancing marketing technology platforms, including marketing automation solutions and/or customer data platforms.
• Hands-on experience defining metrics, validating data quality, and building reporting and analytics solutions using tools such as Power BI.
• Microsoft expereince is a PLUS
• Hands-on experience applying AI technologies and productivity tools—including Microsoft Copilot, agents, and Copilot Studio—to improve marketing workflows, insights, or operational efficiency.
• Demonstrated ability to independently manage priorities, communicate technical concepts to business and engineering audiences, maintain attention to detail, and use data to make decisions.

Preferred qualifications

• Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of experience in marketing operations, program management, project management, or related field OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of experience in marketing operations, program management, project management, or related field OR equivalent experience.
• 3+ years of experience delivering technology or process improvements.
• Experience delivering integrated solutions across cloud platforms, low-code web solutions, customer relationship management systems, customer data platforms, and marketing automation platforms.
• Knowledge of Microsoft’s marketing technology ecosystem and experience partnering with centralized marketing technology, engineering, operations, or service delivery teams.

Marketing Technology IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.