layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Director of Product Marketing - Agent 365 at Microsoft

Portfolio strategy and product leadership
Own the core product marketing strategy for Agent 365, establishing a cohesive portfolio point of view across product pillars, customer scenarios, audiences, and contributing engineering organizations.
Partner with Product Management, Engineering, Design, research, business planning, and other product marketing leaders to influence product direction, priorities, packaging, and roadmap decisions using customer, market, competitive, field, and partner insight.
Define the end-to-end customer scenarios and product truths that connect Agent 365 capabilities across observability, management, governance, security, Financial Operations (FinOps), and related experiences.
Identify gaps, overlaps, dependencies, and inconsistencies across products and experiences, and mobilize the right leaders and teams to resolve them in service of a coherent customer experience.
Guide features and portfolio experiences from incubation and preview through launch, adoption, and ongoing evolution, with clear success measures and readiness criteria.
Establish a systematic voice-of-customer approach that brings the needs of IT administrators, security professionals, developers, business leaders, partners, and Small, Medium Business (SMB) customers into product planning and prioritization.
Value proposition, positioning, and market leadership
Create and steward the differentiated value proposition, positioning, and narrative for Agent 365, making a complex multi-product platform clear, credible, and relevant for IT and Security leaders as well as developers, business leaders, partners, and SMB customers.
Ensure pillar-level product narratives reinforce the all-up Agent 365 promise while preserving the depth and specificity required for technical buyers and practitioners.
Lead market and competitive analysis for agent management, governance, security, observability, developer platforms, and AI operations, translating insights into product choices and differentiated customer value.
Partner with messaging, growth, analyst relations, communications, events, field, and partner teams to ensure product truth is translated consistently into launches, demos, content, enablement, and customer engagements.
Represent Agent 365 with senior customers, partners, analysts, press, and internal leadership, and use those engagements to sharpen product and marketing strategy.
Define the product evidence and proof points needed to strengthen customer confidence and establish Microsoft’s leadership in enterprise agent control and governance.
Cross-functional and executive leadership
Operate as a strategic integrator across Microsoft 365, Copilot, Entra, Purview, Defender, Intune, Windows, Copilot Studio, Foundry, Azure, and other contributing teams, aligning leaders around shared priorities and customer outcomes.
Build trusted relationships with product, engineering, marketing, sales, finance, and business-planning leaders; surface trade-offs early and drive clear decisions when ownership or priorities cross organizational boundaries.
Bring clarity and momentum to ambiguous, fast-moving work, balancing long-term platform strategy with near-term product and launch commitments.
Communicate complex product, market, and organizational issues with precision and sound judgment, including clear recommendations, risks, decisions, and next actions for executive audiences.
Connect teams toward a common vision and outcomes while respecting the distinct expertise, responsibilities, and customer commitments of contributing organizations.
People and culture leadership
Lead, coach, and develop a high-performing team of product marketers with remits spanning Agent 365 product pillars and critical investment areas.
Establish clear priorities, roles, decision rights, and standards of excellence, while creating space for individual ownership, experimentation, growth, and visible impact.
Build an inclusive, connected team culture grounded in trust, customer obsession, technical curiosity, candid feedback, collaboration, and accountability.
Develop the team’s product marketing craft, technical depth, strategic thinking, executive communication, and ability to influence across complex organizations.
Attract, retain, and grow diverse talent; recognize individual strengths and aspirations, provide actionable coaching, and create meaningful development and succession opportunities.
Ensure the team operates as more than a collection of pillar owners by creating shared context, collective accountability, and mechanisms for PMMs to contribute to the broader Agent 365 strategy.
Model leadership that combines high standards with empathy, actively removes barriers for the team, and creates the conditions for people to do their best work.
Other
Embody our Culture and
Values

Required/minimum qualifications
Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing or product strategy for enterprise software, cloud platforms, security, management, developer, or AI products, including work from early product definition through launch and scaled adoption
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing or product strategy for enterprise software, cloud platforms, security, management, developer, or AI products, including work from early product definition through launch and scaled adoption
OR equivalent experience.
6+ years people management experience.
Additional or preferred qualifications
Master's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing or product strategy for enterprise software, cloud platforms, security, management, developer, or AI products, including work from early product definition through launch and scaled adoption
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 15+ years experience in product marketing or product strategy for enterprise software, cloud platforms, security, management, developer, or AI products, including work from early product definition through launch and scaled adoption
OR equivalent experience.
8+ years people management experience.
10+ years of product marketing, product management, or equivalent experience in cloud, software as a service (SaaS), cybersecurity, identity, compliance, IT management, developer platforms, or enterprise AI.
Experience engaging with Product Management and Engineering, and translating technology into clear customer scenarios, differentiated value propositions, and compelling narratives.
Experience creating an integrated portfolio or platform strategy across multiple products, teams, or technology domains, with evidence of resolving gaps and aligning stakeholders around shared priorities and outcomes.
Experience using customer research, market insight, competitive intelligence, field feedback, and data to influence product roadmaps and marketing strategy.
Experience developing positioning, messaging, product narratives, launch strategies, and technical or executive-facing content for enterprise technology.
Experience with AI agents, agentic architectures, AI governance, observability, identity and access, data security, threat protection, enterprise administration, or AI cost and performance management.
Experience leading a version 1 product or new product category from incubation or preview through general availability and early market development.
Experience shaping products and narratives that span both IT and Security buyers and practitioners, with an understanding of how their requirements intersect and differ.
Experience establishing customer advisory programs, technical previews, design partnerships, or other mechanisms that systematically connect customer insight to product decisions.
Experience representing a technical portfolio in executive customer meetings, analyst briefings, industry events, press engagements, or other high-visibility forums.
Experience within the Microsoft 365, Microsoft Security, Azure, or broader Microsoft AI ecosystem.

Senior Director of Product Marketing - Agent 365

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Equal opportunity and accommodations

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