layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Specialist, Media Planning & Buying at Nationwide Insurance

Support the development and execution of marketing and paid media strategies and plans that contribute to sustainable business growth, brand objectives, customer needs, and profitable results.
Support planning and execution across digital and traditional marketing tactics and media, including paid social, search, display, video, audio, programmatic, and other relevant channels.
Synthesize data and campaign performance to support business-building recommendations and media decisions.
Coordinate assigned components of the creative development process, including creative briefs, media requirements, audience considerations, channel specifications, feedback, approvals, and launch readiness.
Review customer insights and performance data to help understand and anticipate market, competitor, customer, and audience needs.
Help define and evaluate target audiences, assess the sufficiency of available data, and apply data-based decisions to improve campaign effectiveness.
Monitor campaign performance and supports optimization of media delivery, audience strategy, investment allocation, creative rotation, channel mix, and other relevant tactics.
Develop clear status updates, performance reports, presentations, recommendations, and other communications for media leaders and business stakeholders.
Maintain accurate campaign, budget, approval, documentation, and reporting records and performs quality-control reviews to reduce errors and rework.
Participate in cross-training, knowledge transfer, and backup coverage to strengthen team continuity across Nationwide's business units.
This hybrid position is based in Columbus, OH. Candidates will collaborate in office 2 days per week.
Job Description Summary
Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!
As a Specialist, Media Planning & Buying, you'll support digital media campaigns working directly with tech partners, media publishers, advertising agencies, and internal partners. Specific responsibilities will include media/data negotiations, building campaign proposals for digital media buys, and leading campaign performance/optimization.
Job Description

Makes the best use of advertising and marketing technology platforms to build, implement and optimize paid digital media campaigns.
Pulls campaign performance data and builds data visualization reports to present results to internal and external partners on a regular basis.
Generates campaign performance insights and optimization recommendations. Applies optimization recommendations on a daily/weekly basis to continuously improve campaign performance.
Performs post-launch quality assurance. Uses demand side platform and ad server data to ensure campaign is running as expected. As needed, troubleshoots with agency partners, publishers, and tech partners.
Collaborates with other marketing teams to identify digital tracking requirements and ensure correct implementation of media, creative and website tags.
May perform other responsibilities as assigned.
Reporting Relationships: Reports to Manager/Director. This is an individual contributor role.
Typical Skills and Experiences: Education: Undergraduate degree in a quantitative field, e.g., business, finance, communication, etc. preferred.
Experience: Typically, five or more years demonstrated experience in digital media
Knowledge, Abilities and Skills: Knowledge of the principles of digital media development and execution, and the programmatic media supply chain. Knowledge of current practices in leading programmatic and social campaigns. Understanding of digital media tools, including demand side platforms, ad servers, and web analytics tools. Strong communication skills. Working skills in project planning, executing, and implementing. Critical thinking and listening skills. Proven analytical skills with fact-based approach to solving business problems. Ability to lead and prioritize projects; function independently or in a team environment; adjust to ambiguous work or project environments; and quickly pick up and comprehend foreign concepts and practices.
Other criteria, including leadership skills, proficiencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and Human Resources Business Partner.
Values: Regularly and consistently demonstrates the Nationwide Values.
Job Conditions: Overtime Eligibility: Exempt (Not eligible)
Working Conditions: Normal office environment. Extended hours as required. Occasional travel.
ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range.

Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.

The national salary range for Specialist, Media Planning & Buying : $79,500.00-$148,500.00

The expected starting salary range for Specialist, Media Planning & Buying : $79,500.00 - $119,500.00

Specialist, Media Planning & Buying

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