layiq
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
Loading LAYIQ…Job opportunity
Redwood City, CA, United States
Source: Fanatics careers · View original posting
From Fanatics's posting. “We” and “our” refer to the employer.
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.
Staff Product Manager, AI Platform Adoption & Growth
As we continue to scale our global platform, the Staff Product Manager, AI Platform Adoption & Growth will play a critical role in driving adoption and business impact of Fanatics Commerce's AI platform.
ROLE OVERVIEW
Fanatics Commerce is building an AI platform that makes it easier for teams to build, deploy, and scale AI-powered agents and tools across the organization. The Staff Product Manager, AI Platform Adoption & Growth owns the adoption and growth of that platform, identifying where teams struggle, removing friction from onboarding through production, and turning recurring customer needs into platform improvements.
This role partners with business and technology teams, fellow AI platform PMs, and engineering leaders so that customer demand and adoption data shape the platform roadmap. The Staff Product Manager, AI Platform Adoption & Growth delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Partner with the globally distributed AI platform PM team, including peers focused on AI/agentic solution capabilities and the platform's core control plane, and with engineering leaders to ensure adoption data and customer demand inform platform priorities
Own the adoption strategy for Fanatics Commerce's AI platform and define the metrics that demonstrate successful adoption, activation, time-to-value, sustained usage, and business impact
We are building a future-ready organization. This role is expected to:
Deep familiarity with modern AI/LLM application patterns, and enough understanding of agent architectures, tool calling, MCP-style protocols, and platform trade-offs to partner credibly with engineers
Exceptional communication skills, with the ability to create clarity from complexity and engage engineers, product teams, business leaders, and senior executives
Strong product judgment and first-principles thinking, with the ability to cut through ambiguity, challenge assumptions, and make thoughtful trade-offs
Nice to have: experience building or growing internal developer platforms, infrastructure, or enterprise technology products; experience with agent frameworks, MCP servers, or orchestration platforms; experience in e-commerce, sports, or consumer technology
WORK LOCATION
Hybrid: The primary place of performance of this role is the Company's office located in Redwood City, CA subject to the Company's current hybrid work policy. This role currently requires in-office presence
(Tuesday, Wednesday, Thursday).
At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
Compensation
$180,000 — $225,000 USD
At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.
Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England
Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
Applies when submitting through the employer's application site.
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
Employer posted:
Alarm.com · Redwood City, California; San Diego, California
C3 AI · Redwood City, California, United States
Box Inc. · Redwood City, CA, United States
Rundoo · Redwood City, California, USA
Delinea · Redwood City, California, United States
Wealth Recruitment, LLC · Redwood City, CA, US; Woodside, CA, US