From Amazon's posting. “We” and “our” refer to the employer.
Every day, hundreds of Amazon teams across Retail, Prime, Prime Video, Music, Alexa, and more reach customers through email, push, SMS, and messaging apps. Outbound Communications runs that marketplace, at the scale of hundreds of millions of customers and billions of messages, through everyday sending and Amazon's largest events: Prime Day, Prime Big Deal Days, and the holidays. Each message competes for finite customer attention.
The marketplace grows when every message earns more of it: more customers open, click, and buy, and fewer opt out.
We're looking for a Principal Product Manager - Technical to lead growth for this marketplace. You'll own click-through rate, conversion, and incremental sales per message across channels, and the technical products that move them: personalization and recommendations in messages, send-time and channel optimization, new creative and interactive experiences, conversational and messaging channels, and the experimentation engine that tells us what works.
You'll work backwards from the customer. You'll find where messages fail to earn engagement, form hypotheses, and run a high-velocity experimentation program with engineering and science. You'll ship the winners as platform capabilities that every sending team can use, not one-off campaign tweaks. You'll measure growth honestly, on clicks, conversions, incremental OPS, and long-term customer value, not opens, and you'll balance short-term lift against opt-outs and customer trust.
Key job responsibilities
Own the growth strategy, roadmap, and goals for Outbound's customer attention marketplace: CTR, conversion, incremental OPS per message, and engagement across email, push, SMS, and messaging channels.
Build and run a high-velocity experimentation program. Set the hypothesis backlog, prioritize by expected impact, and make A/B and multi-armed testing fast, trustworthy, and self-service for every sending team.
Own the technical products that drive engagement: personalization and recommendations inside messages, send-time and channel selection, content and creative optimization, and interactive and conversational experiences that let customers act without leaving the message.
Partner with science and engineering to bring ML and AI into who receives what, when, and on which channel, including ranking, propensity and uplift models, bandits, and generative content, and measure their incrementality against holdouts.
Define the growth funnel and its instrumentation end to end, from delivered to opened, clicked, converted, and retained. Make the data reconcilable, real-time where it matters, and attributable to the module, content, and decision that drove it.
Grow the addressable audience: opt-in and permission growth for new channels, reactivation of lapsed customers, and deliverability and reach improvements.
Turn winning experiments into platform capabilities. Write PR/FAQs and requirements, make build-vs-buy and architecture trade-offs with engineering leaders, and drive adoption across partner teams.
Set growth tenets and guardrails, such as opt-out, complaint, and frequency limits, so growth never comes at the cost of customer trust.
Influence senior leaders across Retail, Prime, and partner businesses with data and written narratives, and report growth results and learnings in the Outbound business reviews.
Raise the bar for growth and experimentation practice across Outbound, and mentor product managers.
Basic Qualifications
Bachelor's degree
Experience owning/driving roadmap strategy and definition
Experience with feature delivery and tradeoffs of a product
Experience technical product management
10+ years of technical product or program management experience
Preferred Qualifications
Experience working directly with Engineers on product enhancements
Experience in project management methodologies, business analysis, or process improvement
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Equal Opportunity
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 206,900.00 - 279,900.00 USD annually
USA, NY, New York - 197,900.00 - 267,800.00 USD annually
USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually
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