layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Brand Designer at Firecrawl, San Francisco, CA

Equity Range:

Competitive equity. Details shared during the process.

Location:

San Francisco, CA (SF HQ). In office 3+ days a week.

Job Type:

Full-time

Experience:

5+ years

Work Authorization:

Must be authorized to work in the United States. We support candidates already in the US who need a transfer or existing status (H-1B transfers, F-1 OPT/STEM OPT), plus TN and E-3. We’re not able to start new H-1B sponsorship for candidates outside the US.

About Firecrawl

Firecrawl is the easiest way to turn the web into data AI agents can use. One API call converts any URL into clean, LLM-ready markdown or structured data. It's the boring-hard problem everyone building with LLMs eventually hits, solved.

In September 2026, we raised a $75M Series B led by Smash Capital, and we're spending it building the largest repository of knowledge in the world. We hit 8 figures in ARR in year one and more than doubled it in year two. We have 187k+ GitHub stars, putting us in the top 40 repositories of all time, and developers, agents, and category-defining AI companies build on us every day. Growth like this is rare, and we're just getting started.

We're a small team punching far above our weight. Everyone here owns a real piece of the product and company, end to end, and runs it themselves. No hiding behind process or headcount.

This is a place for people who want to work at the frontier: an AI company building the infrastructure other AI companies run on, not one bolting AI onto an existing product. We move fast, go deep, and are building the tools superintelligence will rely on to gather data from the web. That library is called Alexandria, and it starts now.

What You'll Do

Design and animate launch videos, posters, and social assets for a constant launch cadence. Visuals should never be the thing slowing a launch down
Help build and codify our brand system, Alloy: type, color, composition, motion principles, and the rules that make it all feel like us
Fill Alloy’s library with reusable, on-brand animations and illustrations the whole team can pull from
Get your work into code with AI agents. Alloy runs on HyperFrames, so your motion work ships as code, not just exports
Be a creative partner on launch concepts from the first idea, not just the person who executes the brief
Build your own creative tools and workflows with AI when the ones you need don’t exist yet

What We're Looking For

A designer first. You flex across formats (motion, print, social, illustration) and have a deep feel for motion, typography, composition, and color theory. This is the hard requirement
Launch videos we’d actually love. You’ve made beautiful launch videos and can show us exactly what you owned on each one
An eye for type and color. Poster work is one of the best signals we look for Truly AI-native. You’ve built your own creative tools with AI and you’re comfortable shipping work into code with agents. You see AI as a way to raise your ceiling, not a threat to your craft
Taste and speed together. You can make something great fast, and you know when it’s done
Comfortable working directly with founders. No committee, no approval layers. You’ll work hand in hand with Rhys and have a direct line to Eric, and you’ll be expected to push back, make calls, and own the outcome
Nice to have: After Effects fluency
Backgrounds that often do well: a brand or motion designer at an AI or devtools startup who owns launches end to end, a designer at a design-forward studio who has started building their own tools with AI, a creative technologist with a portfolio that leads with craft.

What We're NOT Looking For

Engineer-shaped designers. We want a designer who can work in code, not an engineer who can design
Anyone skeptical of AI in creative work
Static-only portfolios. Motion is core to the job
Art directors who direct but don’t make. You’ll be hands-on every day
Anyone who needs a long brief and a long timeline to do great work
A Note On Pace
We operate at an absurd level of urgency because the window for what we're building won't stay open forever. If that excites you, keep reading. If it doesn't, no hard feelings, but this role probably isn't for you.

Own a piece:

Gain competitive equity in what you're helping build

Generous PTO:

15 days mandatory, anything after 24 days, just ask (holidays excluded). Take the time you need to recharge

Parental leave:

12 weeks fully paid, for all parents

Wellness stipend:

$100 USD/month for the gym, therapy, massages, or whatever keeps you human

Learning & Development:

Expense up to $1,000 USD/year toward anything that helps you grow professionally

Team offsites:

A change of scenery, minus the trust falls

Sabbatical:

3 paid months off after 4 years, do something fun and new

Available to US-based full-time employees

Full coverage, no red tape:

Medical, dental, and vision (100% for employees, 50% for partner and kids). No weird loopholes, just care that works

Life & Disability insurance:

Employer-paid basic life and AD&D, short-term disability, and long-term disability. Coverage for life's curveballs

Virtual care and a health guide:

Teladoc for the couch doctor visit, plus Rightway to answer coverage questions and fight billing errors for you

Mental health:

Talkspace, therapy and psychiatry on your schedule

Fertility and family building:

Carrot, covering you and your partner

EAP:

Free confidential counseling, legal and financial consults, and online will prep through Guardian

401(k) plan:

Retirement might be a ways off, but future-you will thank you

Pre-tax benefits:

HSA, FSA, and commuter benefits to help your wallet out a bit

Supplemental options:

Extra life and AD&D, accident, critical illness, hospital indemnity, plus pet, legal, and identity protection through MetLife

Available to SF-based employees

SF HQ perks:

Snacks, drinks, team lunches, intense ping pong, and peak startup energy

E-Bike transportation:

A loaner electric bike to get you around the city, on us

Interview Process

Application Review:

Send us your work: your best launch video, a poster you’re proud of, and anything you’ve built with AI (a tool, a workflow, a piece that shipped as code). For each, tell us what you personally owned.

Intro Chat (~25 min):

Meet Rhys, who leads product marketing. Walk us through your portfolio, how you think about motion and type, and how AI fits into your process. Time for your questions too.

Creative Deep Dive (~60 min):

Meet Eric, our co-founder and CGO. Walk us through one launch end to end: the concept, the calls you made, what you’d change. Then a live prompt: how would you take one of our recent launches further? Come ready to think out loud. We care how you reason, not whether you have a rehearsed answer.

Paid Work Trial (~40 Hours):

Work on a real launch with the team: concept it, design it, animate it, and get it into code. Paid at a contractor rate. We evaluate on taste, speed, and whether we’d ship it. Remote-friendly, and we’ll flex around your current commitments.

Decision:

We move fast after the trial.

If you want to define how one of the fastest-growing developer tools on the internet looks and moves, and you’d rather make the work than talk about it, this is your shot.

👉 Apply now.

Employer job description

Salary Range: