layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Digital Media Strategist, Programmatic at Verizon

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.

In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

As a Programmatic Strategist within Verizon’s in-house digital media center of excellence, you will be responsible for programmatic media strategy, execution and optimization across all inventory types to achieve brand and business objectives. You will oversee media planning on programmatic platforms across select units within Verizon. With your knowledge of the tech landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging technologies.

Responsibilities include:

Developing and executing bold, innovative strategies and campaigns in conjunction with Verizon’s marketing team.
Partnering with Yahoo and other partners on driving the product roadmaps and expanding programmatic capabilities into the broader marketplace.
Partnering closely with other media leaders (Brand, Business, Search, Social, and Analytics) to support the activations.
Supporting efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
Keeping internal teams educated on the evolution of programmatic technology, what’s leading in the marketplace and what tech can be utilized.
What we’re looking for...
You'll need to have: Bachelor's degree or four or more years of work experience.
Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Marketer/agency/consultative services experience in programmatic media strategy & investment.
Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
Experience with primary buying platforms & formats (Yahoo, Google, Amazon, Trade Desk).
Even better if you have: A degree in marketing or related field.
Relevant work experience in programmatic media.
Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
Experience in data-driven targeting and reach strategy.
Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.
Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
Experience building and executing programmatic buying strategy.
Experience in applying data to get the most out of programmatic buys.
Experience in leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours
40
Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Senior Digital Media Strategist, Programmatic

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