Compensation
Compensation
Compensation includes a base salary in the range of $61,100.00 - $91,700.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
The Strategic Account Manager will support advertising account executives through the entire lifecycle of their clients' digital sponsorship, social campaigns, native advertising and event sponsorship campaigns. Post-sale, they will serve as the client's primary contact for campaign activation. Campaign activation responsibilities include coordinating between the client and internal fulfillment teams to ensure accurate and on-time launch of all campaigns, managing the timeline from sale to campaign launch.
They will monitor campaign performance, escalating any issues to the account executive and their manager and provide mid-campaign updates to client as needed. Post-sale duties will include campaign reporting and presenting findings and recommendations for future campaigns to account executive and/or client. This individual will be accountable for their accounts and focus on the success of their client's campaigns, identifying opportunities for upselling and retention of the revenue.
This individual will be well versed in all owned and operated products (AJC.com, Access Atlanta, Dawgnation.com, UATL, e-paper, apps, AJCamp, & all other new product development) and manage up to $5M in revenue.
Individuals in this position will be able to work under high pressure, deadline-driven time frames, be self-starters, problem solvers, and detail oriented, as well as provide administrative and customer support related to post-sale activities.
Job Responsibilities
Strategy
- Consultatively support, retain, and grow customer accounts in conjunction with account executives
- Achieve budgeted annual revenue retention rates on key accounts
- Identify opportunities and brainstorm on new revenue streams with account executives and internal strategic teams
Pre-Sales
- Help support pre-sale strategy team in any brand details for sales pitches
- Attend prospect and upsell pitch meetings with account executives and strategy team where needed
- Campaign Activation
- Responsible for managing and confirming accurate, timely execution of O&O campaigns
Utilize sales automation systems (CRM, Ticketing, creative workflow, and reporting dashboards) to manage day-to-day activity and update AE and manager on client performance through system-generated reports and customer dashboard
- Acts as a subject matter expert for O&O digital and products
- Maintain communication and relationships with key partners in ad operations, the sales team and other departments for fulfillment of all campaigns
- Manage communication on deadlines for all campaign assets
Post-Sales
- Manage post-sale client communication and meeting set-up
- Coordinate with client on any assets needed to complete their campaign
- Manage the timing of client campaigns and ensure flawless execution
- Create and communicate campaign reporting with insights to clients and internal stakeholders
- Education and Experience
Bachelor’s degree in a related discipline and 2 years’ experience Marketing/Advertising experience. The right candidate could also have a different combination, such as a master's degree and up to 2 years’ experience; or 6 years’ experience in a related field
- Google Analytics preferred. Google Ad Manager knowledge preferred
- Strong computer skills (Microsoft Office Suite)
- Experience with Project Management Software (Monday.com or other), Reporting dashboards (Pressboard or other) , and Salesforce preferred
- Participated in or has led client meetings and presentations
- Understanding of digital media, programmatic campaigns, analytics, and reporting
