layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director, iLottery Marketing & Communications at Aristocrat

Lead the coordinated iLottery marketing and communications strategy, aligning priorities to business objectives, customer needs, commercial opportunities, market dynamics, and the broader Aristocrat story.
Serve as the primary iLottery marketing and communications subject matter expert across Global Regulated Marketing and CAM, offering clear guidance on audiences, messaging, timing, channels, risks, and opportunities.
Drive differentiated positioning, messaging, value propositions, proof points, and narrative architecture for iLottery platforms, products, content, services, and priority initiatives.
Own iLottery communications on behalf of the go-to-market, in close partnership with Corporate Communications, including audience strategy, executive messaging, thought leadership, industry storytelling, announcements, media opportunities, and reputation-building programs
Ensure iLottery product marketing, customer communications, Government Affairs messaging, executive communications, paid and owned campaigns, events, and sales enablement uphold a consistent market narrative.
Serve as the iLottery CAM SME and primary cross-functional coordinator. Bring in relevant functional leaders and specialists. Provide them with necessary context and materials. Keep alignment throughout delivery.
Partner deeply with Government Affairs on market education and engagement, policy and legislative context, state- or jurisdiction-specific considerations, and communications supporting priority market opportunities.
Translate iLottery capabilities and customer outcomes into clear narratives for lottery operators, government collaborators, regulators, policymakers, industry associations, commercial partners, executives, and internal teams.
Own go-to-market planning for priority iLottery launches and initiatives from early planning through launch readiness, activation, adoption, and post-launch optimization.
Collaborate with Product, Commercial, Sales, Business Development, Customer Success, and regional teams to grasp roadmaps, procurement cycles, customer priorities, RFP considerations, competitive activity, and market opportunities, then convert those inputs into targeted recommendations and deliverables.
Support RFP and business development efforts with targeted messaging, value propositions, proof points, presentations, executive briefings, and market-facing materials that reinforce proposals and commercial opportunities.
Build and maintain sales and partner enablement resources, including product briefs, pitch materials, launch toolkits, messaging frameworks, customer-facing content, briefing books, talking points, FAQs, and reusable content structures.
Partner with Customer Marketing, Digital/MarTech, Paid Media, and Analytics teams on integrated B2B programs that build awareness, consideration, and preference before formal procurement cycles and support measurable engagement.
Guide iLottery content and messaging across conferences, customer forums, executive engagements, trade publications, digital experiences, newsletters, social channels, and supporting assets in partnership with the responsible functional teams.
Establish clear briefs, priorities, governance, timelines, dependencies, owners, and approval paths, so cross-functional teams can deliver accurate, on-brand, compliant, and customer-ready work efficiently.
Present iLottery marketing and communications strategies, investment needs, results, risks, trade-offs, and recommendations to senior leaders and business partners with clarity and commercial judgment.
Support and attend trade shows, customer events, and industry conferences as needed to represent the enterprise and advance portfolio product marketing priorities.

10+ years of progressive experience across product marketing, communications, go-to-market strategy, public affairs, government relations, content marketing, or related fields, ideally within lottery, gaming, regulated technology, fintech, public-sector technology, or another complex B2B environment.
Demonstrated ability to lead coordinated product marketing and communications strategies for complex platforms, products, services, or market initiatives.
Experience engaging government, regulatory, public-sector, institutional, or similarly complex collaborator audiences, with good judgment in highly governed environments.
Solid product marketing background, encompassing positioning, messaging, value propositions, launch preparation, lifecycle marketing, sales support, market research, and customer proof development.
Experience developing executive communications, thought leadership, industry content, media narratives, customer communications, and coordinated channel plans in collaboration with Communications teams.
Solid grasp of B2B decision-making processes, procurement and RFP settings, and the skill to connect product features with customer results, business priorities, and market conditions.
Established capability to manage intricate cross-departmental efforts, bring clarity to teams, handle dependencies, and impact decisions without direct authority.
Strong skills in writing, presenting, facilitating, and communicating with executives, capable of conveying technical, policy, and market details clearly, succinctly, and persuasively.
Strong analytical skills and comfort using market intelligence, customer feedback, campaign results, performance data, and competitive insights to build recommendations and improve outcomes.
Good judgment and high attention to detail when working with claims, proof points, customer data, regulated communications, reputation considerations, and approval processes.
This job description may have been reviewed and enhanced using AI-assisted tools to improve clarity, consistency, and inclusivity. All final content, role requirements and hiring decisions remain subject to human review and approval by Aristocrat.

Director, iLottery Marketing & Communications

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