layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Product Manager, Local Ads and Monetization at NewsBreak

Local Advertising Strategy and Monetization
Own the strategy and roadmap for local ads and local services, prioritizing advertiser segments, service categories, and geographic markets.
Develop ad formats, pricing, and monetization models that support sustainable revenue growth while delivering value to advertisers and consumers.
Consumer Discovery
Build experiences that help users discover relevant local businesses, products, and services through sponsored content, business profiles, recommendations, and other advertising formats.
Improve the path from discovery to action, helping users explore offerings, contact businesses, book services, or make purchases.
Advertiser Outcome Measurement
Define how local advertisers measure success across objectives, including awareness, engagement, customer inquiries, bookings, purchases, and return on advertising spend.
Partner with advertisers and measurement teams to connect campaign reporting with online and offline business outcomes. Use those insights to improve advertiser performance and investment decisions.
Advertiser Experience and Growth
Simplify business onboarding, campaign creation, geographic targeting, budgets, creative setup, and performance reporting for local advertisers.
Partner with Sales, Marketing, and Account Management to improve activation, repeat spending, and retention across self-service and managed accounts.
AI for Local Advertising
Identify and launch AI capabilities that improve local discovery, personalize business recommendations, and reduce the effort businesses spend creating and managing campaigns.
Partner with teams building AI media buying and account management products to adapt shared capabilities to local advertiser needs.
Product Execution and Experimentation
Use advertiser interviews, consumer research, SQL analysis, and experiments to prioritize opportunities and evaluate revenue, advertiser retention, campaign performance, and consumer experience.
Lead delivery with Engineering, Design, Data Science, and advertiser-facing teams. Set clear outcomes, make trade-offs, and own products from discovery through launch and iteration.

Senior Product Manager, Local Ads and Monetization

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