layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Principal Strategist at webstacks, San Diego, CA

Work Location:

San Diego, CA / Hybrid Remote

Team:

Strategy

RESPONSIBILITIES

Client Strategy
Lead a small set of flagship engagements: the most complex accounts, the highest-stakes relationships, the executive stakeholders who expect our best strategist in the room
Model the strategy-to-tactics translation the whole team runs on; every recommendation becomes a roadmap, every roadmap traces to a client business goal
Navigate the hard client dynamics: ambiguity, shifting priorities, competing stakeholders and coach the team to do it themselvesKnow your clients' businesses deeply: their model, their market, their internal pressures
Craft & Quality
Own the quality bar for everything the team ships: roadmaps, strategic narratives, and client deliverables
Review and pressure-test strategist work before it reaches clients and run those reviews as teaching moments
Pilot new frameworks, tools, and strategic models on your own accounts; codify what works into the Webstacks methodology with the Head of Strategy
Keep the team's thinking structured and prioritized (i.e., Own how the team thinks by establishing methods of delivery.)
Team Leadership
Manage the strategy team day-to-day: weekly 1:1s, workload balancing, unblocking, and providing honest feedback that makes people better
Coach strategists on the craft that can't be documented (client presence, consultative practice to C-suite, strategic storytelling, reading a room, holding ground under pressure)
Develop Webstacks’ bench of exceptional strategists
Own performance conversations at the team level; partner with the Head of Strategy on career paths and growth plans
Delivery Operations
Audit every account's strategic backlog monthly, flag anything stale, or drifting from client goals
Be the first escalation point for client tension, scope conflicts, and cross-functional misalignment; resolve at the team level what shouldn't reach the executive level
Keep strategy, PM, design, and dev pulling toward the same outcome on every account
Read the team's capacity honestly and flag the crunch to the Head of Strategy before it becomes a delivery problem
WHO THRIVES HERE
7+ years in digital strategy with agency experience; has led complex web engagements end to end, not just contributed to them
Trusted by director and VP-level stakeholders
A natural coach: gets genuine energy from making other strategists better, not just from their own wins
Brings structure to ambiguity; the person the room looks at when nobody knows what happens next
Holds a high bar and delivers the feedback that comes with it; directly, generously, often

WHAT SUCCESS LOOKS LIKE

Strategist work ships client-ready, without executive review or rescue.

No account backlog goes stale for more than 30 days.

Strategists demonstrably level up — receiving positive client feedback, deliverable quality hit Webstacks’ standards, and show readiness for bigger accounts.

Flagship accounts renew and expand under the Principal's leadership.

The Head of Strategy operates at market altitude because delivery doesn't need them.

SD Pay Range

$110,000 — $130,000 USD

All this sound good? Sweet, we can't wait to chat!

Principal Strategist

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