layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director, Duvyzat HCP Marketing at ITF Therapeutics

Lead HCP marketing team in driving engagement and awareness of DUVYZAT on all aspects of and the creation, development, and execution of the HCP marketing strategy
Develop the overall HCP marketing strategy, tactical plans and oversee execution
Create and lead omnichannel strategy across personal, promotional medical education and non-personal engagement.
Manage and mentor a team of two HCP marketers, driving capability development and business impact.
Lead strategic congress planning, advisory boards and strategic HCP engagement initiatives.
Direct market research studies and leverage learnings to refine key messaging and strategies
Effectively navigate all MLR requirements pertaining to HCP Marketing.
Translate customer insights into commercial strategy and measurable business impact.
Establish KPIs, dashboards and ROI measurement to continuously optimize performance.
Lead HCP product public relations
Provide leadership for agency strategy, governance and accountability.
Ensure promotional excellence and compliance with FDA and MLR requirements.
Champion innovation, operational excellence and continuous improvement.
Who you Are and
Required Skills: 7+ years of marketing experience Rare disease or neurological disorders preferred.
5+ years of experience marketing directly to HCPs
Experience with people management preferred
A proven track record of identifying, initiating, developing, and maintaining strategic business relationships with HCPs in a rare disease space.
Ability to cultivate a working understanding of and effectively communicate the unique challenges and experiences of HCPs and their patients
Proven ability to manage and coordinate agencies, partners, and vendors to achieve strategic business goals.
Thorough knowledge of FDA requirements and regulations as they pertain to HCP engagement and pharmaceutical marketing initiatives.
Outstanding communication skills and the ability to work cross-
Demonstrated ability to thrive in a fast-paced, dynamic environment and manage multiple priorities and stakeholders simultaneously.
Ability to be in the Concord office, two times a week.

Director, Duvyzat HCP Marketing

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