layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director, Copilot Product Marketing at Microsoft

Connect the work into one system and one story.
Lead v-teams to bring launch operations, signals and feedback, and the operating rhythm together into cohesive field and partner strategies and release narratives that drive adoption and customer satisfaction.
Be the single front door for ABS launches.
Own intake, triage, and sequencing on one ABS launch calendar and dependency register, so every material launch has one record of change, clear owners, and one route to the field.
Land every launch as one package.
Set the launch kit standard and own the monthly landing plan by role, segment, and partner, bringing together product facts, business model changes, and customer notice windows. Land major moments through MCAPS channels in phases.
Own readiness, escalations, and communications.
Consolidate readiness recommendations, risks, and escalations for go or no-go decision makers, and own marketing inputs to leader communications and NDA pre-briefs with MCAPS.
Make partners ready on launch day.
Build partners into every landing plan from intake, with named owners and calls to action, and give enablement teams an early view of upcoming launches.
Turn launch signals into decisions.
Define the signals that show whether a launch is ready and landing, from eligibility and cohort facts to product readiness, and bring senior leaders clear recommendations.
Close the loop from market to roadmap.
Capture field, partner, customer, and competitive insights across every launch, and turn them into recommendations on growth opportunities, investment priorities, and roadmap input, with owners and follow through.
Run the launch rhythm and leadership readouts.
Lead weekly working groups and senior launch reviews, keep the decision and risk log, and deliver a standard leadership brief on what changes, key dates, affected roles, open issues, and decisions needed.
Raise the bar with every launch.
Partner with senior leaders across marketing, sales, partner, finance, commerce, and legal to clarify decision rights and resolve blockers without adding an approval layer. Measure kit completeness, dependencies closed on time, reach and uptake, and feedback acted on, and evolve the operating model after every major moment.

Director, Copilot Product Marketing

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