layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Coordinator, Trade Marketing at Lindblad Expeditions

Execute annual consortia and strategic account marketing plans, including submitting briefs to the creative team via Workfront and ensuring proper internal and external approvals
Track campaign performance, identify key takeaways and contribute recommendations based on results
Support the identification of opportunities to improve audience engagement and lead generation
Email Marketing & Campaign Execution
Support the development and execution of the Trade Marketing email strategy, including promotional, educational, lead-generation and nurture campaigns
Support the translation of marketing priorities into relevant email campaigns designed to engage Travel Advisors and drive measurable action
Develop campaign briefs, messaging and content in collaboration with creative and internal stakeholders
Build and execute email campaigns using the company's marketing technology platforms
Support audience segmentation and targeting to improve relevance and campaign performance
Coordinate campaign calendars, creative development, testing, approvals and deployment
Monitor open rates, click-through rates, conversions and other KPIs, and identify insights and opportunities to improve performance
Support the development of automated and nurture journeys that move Travel Advisors from initial engagement toward booking consideration
Webinar Strategy & Execution
Support the ongoing webinar program designed to educate Travel Advisors, generate leads and deepen engagement with the brand
Contribute ideas for webinar themes and topics based on marketing priorities, audience needs and business opportunities
Manage webinar promotion across email, social and partner channels to maximize registration and attendance
Coordinate speakers, presentations, rehearsals and webinar technology
Support participant engagement before, during and after webinars
Execute post-webinar follow-up and support nurture activities designed to extend engagement beyond the live event
Track registrations, attendance, engagement and subsequent actions, and provide recommendations to improve future programs
Travel Advisor Content, Resources & Community Engagement
Assist in maintaining and updating the Travel Advisor Resource Hub, ensuring content, tools and resources remain current, relevant and easy for Travel Advisors to access

Experience with Salesforce Marketing Cloud, HubSpot or another email marketing/marketing automation platform
Experience with lead generation, nurture campaigns, audience segmentation or lifecycle marketing
Experience developing or executing webinars as part of a broader marketing strategy
Familiarity with campaign measurement, A/B testing and digital marketing analytics
Experience with Workfront or similar project management platforms
Experience in travel, hospitality or another consumer-focused industry is a plus
Hybrid Schedule: This position follows a hybrid work schedule requiring 3 days in the Seattle office and 2 days working remotely
OTHER REQUIRED SKILLS
COMMUNICATION SKILLS
Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos. Must also possess the ability to effectively communicate--both in writing and orally--with a professional demeanor.
PHYSICAL DEMANDS
While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee will also be required to write and type. The employee is occasionally required to stand, walk, and reach with hands and arms.
OUR BENEFITS
Travel benefits for employees and their family
Voyage of Discovery trips for employees to travel as guests
Health insurance including Medical, Dental, Vision
401(k) plan with employer match
Long-Term Disability, Life & AD&D Insurance
Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care
Pre-Tax Commuter Benefit
7-8 Paid Holidays
1 Floating Holiday Options
Up to 15 days of vacation (pro-rated per anniversary year)
Parental Leave
Sick/personal days per city & state ordinance
Pet Insurance discount
Hybrid Work Schedule
Positions based in our New York and Seattle offices follow a hybrid work schedule, requiring employees to work in the office Tuesday through Thursday
, with the option to work remotely Monday and Friday. Candidates must reside within reasonable commuting distance of their designated office.

Coordinator, Trade Marketing

Employer job description

Partner with the sales team to:

PREFERRED QUALIFICATIONS

COMPENSATION STATEMENT

Equal opportunity and accommodations

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