layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Field Marketing Specialist at Plasmidsaurus, San Francisco, CA

3–5 years in field marketing, event marketing, or trade show and conference coordination.
Startup or scale-up experience strongly preferred; life science, genomics, or biotech background a plus.
Conference booth experience end to end preferred; retail pop-ups or brand activations also count.
Experience with field programs beyond the show floor (roadshows, user meetings, regional sales events) a plus.
End-to-end event logistics: shipping, show-site services, general contractors, AV, catering, and venue sourcing.
Budget tracking and vendor management, including contracts.
Lead capture, scoring, and handoff with Sales using Salesforce and HubSpot; Popl and Luma a plus.
Run-of-show, staffing schedules, and booth-team briefings.
Proficiency in Google Workspace.
Comfortable with hands-on booth builds with no install crew, including lifting 15+ lb boxes.
Experience working with large teams and senior leadership.
Ways of Working
Build.
Creative and scrappy, you find ways to stand out against much larger competitors. You build programs from 0 to 1 and evolve the booth from show to show instead of resting on what worked.
Own.
Operations come first. You juggle events, vendors, shipments, and deadlines without dropping the ball, and you come with plans instead of waiting for direction.
Move.
Something is always missing, late, or broken at a show. You think on your feet and fix it fast, without it showing.
Participate.
Confident directing teams that include senior leaders and executives, and a thought partner who brings back ideas from walking the show floor.
Inspire.
Aesthetically inclined, with an eye for detail and brand. You notice when a booth, table, or sign doesn't look right and fix it on site.
We encourage you to apply even if your experience doesn't perfectly align with the job description as we seek out diverse and creative perspectives. Team members who love to learn and collaborate in an inclusive environment will thrive with us. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need additional accommodations to feel comfortable during your interview process, please let us know at careers@plasmidsaurus.com.

Field Marketing Specialist

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