layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - VP of Business Development - East at Virginia

Strategic Growth Leadership
Develop and execute regional business development strategies that drive admissions growth, census performance, and revenue achievement.
Identify opportunities to expand market presence, enter new geographic territories, and increase referral volume across all levels of care.
Establish strategic partnerships with hospitals, healthcare systems, behavioral health providers, educational institutions, payers, and community referral sources.
Create and implement growth plans focused on patient volume, payer mix optimization, service line utilization, and market expansion.
Business Development Performance & Financial Accountability
Maintain accountability for regional business development budgets, forecasting, and growth performance.
Establish and monitor key performance indicators (KPIs), dashboards, scorecards, and communication plans to ensure consistent visibility into performance.
Analyze referral trends, admissions data, market conditions, and outreach effectiveness to identify growth opportunities and mitigate risks.
Drive achievement of monthly, quarterly, and annual business development targets.
Team Leadership & Development
Recruit, hire, onboard, coach, develop, and retain high-performing field-based Clinical Outreach Representatives and Business Development professionals.
Set clear performance expectations and hold team members accountable for activity, relationship development, and growth outcomes.
Conduct routine ride-alongs, field visits, and performance coaching sessions to support team effectiveness.
Foster a culture of accountability, collaboration, continuous improvement, and mission-driven service.
Referral Relationship Management
Establish and maintain executive-level relationships with key referral partners and decision-makers.
Serve as a strategic representative of the organization within healthcare and behavioral health communities.
Develop market segmentation strategies and territory plans to maximize outreach effectiveness and referral productivity.
Attend industry events, conferences, networking opportunities, and community engagements to strengthen brand awareness and referral partnerships.
Cross-Functional Leadership
Partner closely with Admissions, Clinical, and Operations leaders to improve patient access, referral conversion, and overall customer experience.
Collaborate with executive leadership to identify barriers to growth and implement scalable solutions.
Support service line development, facility launches, geographic expansion initiatives, and growth-related projects.
Ensure alignment between business development activities and organizational strategic priorities.
CRM & Sales Effectiveness
Maintain accountability for Salesforce (or equivalent CRM) utilization, data integrity, pipeline management, and reporting.
Leverage CRM insights to segment markets, track outreach activities, manage referral pipelines, and improve forecasting accuracy.
Support CRM implementation, optimization, and adoption initiatives across the business development function.
Utilize analytics and reporting tools to inform decision-making and maximize return on business development investments.
Field Leadership
Conduct quarterly field visits with direct reports and key referral partners throughout assigned territories.
Provide hands-on leadership and support in local markets to ensure execution of regional strategies.
Meet directly with key referral decision-makers and strategic partners to strengthen relationships and identify growth opportunities.
Education Requirements: Bachelor's degree in Business, Healthcare Administration, Marketing, or a related field is required.
Master's degree in Business Administration, Healthcare Administration, or related field preferred.
Experience Requirements: Minimum 8 years of behavioral healthcare industry experience.
Minimum 5 years of progressive leadership experience managing business development, sales, outreach, or growth teams.
Demonstrated success leading field-based business development or sales teams across multiple markets.
Experience developing and executing referral growth strategies within behavioral health, addiction treatment, residential treatment, or related healthcare environments.
Strong experience with Salesforce or similar CRM platforms and performance analytics tools.
Proven track record of consistently achieving revenue, admissions, census, and market growth objectives.
Other Requirements: Candidates applying for this position should be aware that an offer for employment in this position is contingent upon passing a comprehensive background check, encompassing criminal records and motor vehicle reports.
Candidates applying for this position should be aware that the position requires up to 75% travel in and around designated region
The Perks
At Sandstone Care, we believe that great care starts with our employees. That’s why we offer a comprehensive benefits package to support you in your personal and professional journey. Some of the benefits include:
A competitive compensation and total rewards package including meaningful salary, bonus incentive programs, merit-based pay increases, and professional growth opportunities.
A flexible PTO package that includes unlimited PTO, paid holidays, and wellbeing days
High quality medical, dental, and vision insurance with a variety of package options that meet your needs and majority company paid.
A robust Employee Assistance Program: Including counseling, legal consultations, financial planning, and wellness coaching.
A collaborative and supportive community of therapists and team members: Fostering a positive work environment.

VP of Business Development - East

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