layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Marketing Executive, FT Specialist Events, FT Live at Financial Times

Campaign management and audience acquisition
Plan and deliver multi-channel marketing campaigns to drive event registrations, paid delegate revenue and high-quality audience acquisition across conferences, awards, webinars and partner events.
Coordinate marketing activity across email, organic and paid social media, digital and print advertising, partnerships and FT promotional channels.
Research prospective audiences, organisations and market segments to find opportunities for audience growth.
Develop targeted audience segments and tailor campaign messaging to different industries, seniority levels, geographical markets and audience needs.
Write clear, engaging and persuasive marketing copy for emails, event websites, social media and other promotional materials.
Monitor registrations, engagement and campaign performance, using data to optimise marketing activity and improve results.
Maintain event websites, registration pages and marketing content, ensuring information remains accurate, relevant and consistent with FT brand standards.
Relationship management and commercial support
Work closely with content, sales and operations teams to align marketing campaigns with event programmes, speakers, sponsors and commercial objectives.
Brief and coordinate with FT Live's design team to produce effective marketing assets and collateral on schedule.
Support agreed sponsor and partner marketing activity, including promotional coordination and campaign reporting.
Provide audience insights, marketing materials and relevant performance data to support event sales activity.
Identify cross-promotional opportunities with colleagues across FT Specialist, FT Live and the wider Financial Times.
Reporting and continuous improvement
Track registrations, delegate revenue and campaign performance against agreed targets, providing regular updates and recommendations.
Produce post-event marketing analysis to evaluate channel effectiveness, audience composition and campaign results.
Develop an understanding of FT Specialist's markets and professional audiences, keeping informed about relevant industry, competitor and marketing trends.
Contribute ideas and test new approaches to improve audience acquisition, engagement and campaign effectiveness.
Required Skills and Experience
Strong organisational and project management skills, with the ability to coordinate multiple campaigns in a timely manner.
Excellent written communication and copywriting skills, with the ability to create engaging content for different audiences and channels.
A high level of attention to detail and commitment to producing accurate, high-quality work.
A proactive, curious and commercially aware approach, with the confidence to take ownership of activities and suggest improvements.
Strong analytical and problem-solving skills, with an interest in using data to evaluate performance and inform decisions.
Effective interpersonal and communication skills, with the ability to build positive working relationships across different teams.
Adaptability and the ability to prioritise effectively in a fast-paced environment.
Confidence using Microsoft Office and/or Google Workspace, particularly spreadsheets and presentation tools.
Desirable
Previous experience in marketing, particularly within events, media, publishing, financial services or B2B environments.
Experience supporting or delivering digital marketing campaigns, including email marketing and organic or paid social media.
Familiarity with CRM systems, email marketing platforms, event registration tools or marketing automation software.
An understanding of audience segmentation, database marketing and campaign performance metrics.
A degree or equivalent professional qualification in marketing, business or a related field is beneficial but not essential.
What's in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
We currently operate a hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review. While flexible working requests will be considered, not all patterns are suitable for all roles. We believe this balanced approach supports flexibility and protects our culture, making collaboration and communication easier, building stronger relationships and team cohesion, and supporting peer learning. We reserve discretion on reasonable notice to change this approach either generally or for specific individuals or teams.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.
Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com.
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Marketing Executive, FT Specialist Events, FT Live

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