layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director, Duvyzat Patient Marketing at ITF Therapeutics

Lead patient marketing team in driving engagement and awareness of DUVYZAT on all aspects of and the creation, development, and execution of the patient marketing strategy
Develop the overall patient marketing strategy, tactical plans and oversee execution
Oversee team on execution of patient education strategies for personal and non-personal channels, including media and digital strategy for both branded and non-branded
Manage and mentor 1-2 marketers, driving capability development and business impact.
Direct market research studies and leverage learnings to refine key messaging and strategies
Effectively navigate all MLR requirements pertaining to Patient
Collaborate closely with cross-functional teams including Patient Advocacy, Thought Leader Engagement, and HCP Marketing teams to generate insights at the field level and create dynamic content that will engage and educate patients, caregivers, and families.
Utilize digital outreach channels including social media to enable wide-range community engagement. Interpret digital analytics to plan and optimize digital outreach strategies.
Identify opportunities for patient engagement through focus groups, conferences, awareness and fundraising drives, and other Coordinate ITF presence at these events.
Lead consumer product public relations
Lead and develop the patient ambassador program
Collaborate with patient services HUB to ensure patients are supported throughout the treatment journey
Maintain awareness of market developments and insights and report findings to Provide leadership for agency strategy, governance and accountability.
Who you Are and
Required Skills: 7+ years of marketing experience Rare disease or neurological disorders preferred.
5+ years of experience marketing directly to patient populations
Experience with people management preferred
Experience with omnichannel marketing, analysis, and
Experience with ambassador programs and social influencer/social media programs strongly preferred
Ability to cultivate a working understanding of and effectively communicate the unique challenges and experiences of individuals living with DMD, their families, and caregivers
Proven ability to manage and coordinate agencies, partners, and vendors to achieve strategic business goals.
Experience Identifying and codifying KPI and ROI metrics and reporting them to Thorough knowledge of FDA requirements and regulations as they pertain to pharmaceutical marketing initiatives.
Outstanding communication skills and the ability to work cross-
Demonstrated ability to thrive in a fast-paced, dynamic environment and manage multiple priorities and stakeholders simultaneously.
Must be able to work in Concord office two days per week

Director, Duvyzat Patient Marketing

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