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San Francisco, California, United States; New York, United States
Source: Plaid careers · View original posting
From Plaid's posting. “We” and “our” refer to the employer.
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life.
We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.
At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption. We collaborate closely with Product and Marketing teams, driving go-to-market strategies from defining product-market fit to creating compelling messaging, influencing product direction and driving marketing adoption.
In this role, you will act as the quarterback for Plaid’s onboarding strategy, building a clear, compelling onboarding narrative and GTM strategy. You will partner closely with Product to shape product-market fit, influence roadmap decisions, and bring the voice of the customer into product strategy. You will partner across Sales, Enablement, Growth, and Marketing to translate the onboarding strategy into GTM programs that drive adoption and growth.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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