layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Manager, Global Consumer Insights & Research at NFL

Global Fandom Intelligence
Monitor fandom, avidity, engagement, and brand health, as well as the drivers of and barriers to each.
Analyze cultural, behavioral, and regional differences to identify opportunities to acquire, develop, engage, and monetize fans.
Leverage NFL-specific and macro landscape insights to support the development of audience-level strategies by demographic, market, and other relevant segmentation lenses, such as engagement level and football knowledge.
Strategic Insights & Business Planning
Support strategic analyses, forecasts, scenario planning, and performance measurement tied to near- and long-range priorities.
Connect fan behavior, research findings, and marketplace trends to business opportunities and actionable recommendations.
Develop executive-ready presentations, memos, and key planning documents.
Consumer Insights & Research Execution
Support qualitative and quantitative research from objective setting and methodology selection through questionnaire or discussion guide development, analysis, and reporting.
Manage day-to-day stakeholder and vendor coordination, timelines, and deliverables across multiple projects.
Synthesize primary research, syndicated data, first-party information, and secondary sources into concise, story-driven visuals and recommendations using best-in-class practices.
Brand, Media & Marketing Effectiveness
Measure brand campaigns, creative effectiveness, audience sentiment, cultural relevance, and other equity measures across markets and fan segments.
Analyze broadcast, streaming, direct-to-consumer, content, and emerging viewing experiences to inform audience growth, media, product, and marketing strategies.
Evaluate new products, events, experiences, and fan engagement initiatives across the NFL ecosystem.
Stakeholder Partnership & Team Contribution
Build collaborative relationships across the League, Clubs, markets, and external research partners, advocating for fan-centric, insight-driven decisions.
Communicate complex research through clear, concise storytelling tailored to varied audiences.
Coordinate multiple workstreams while maintaining quality, timing, and business relevance.
Support junior team members through coaching and project guidance, and improve research processes, reporting standards, and insight socialization.
Required Qualifications
5+ years of relevant experience in consumer insights, market research, strategy, analytics, or a related field.
Ability to translate business questions into research objectives and quantitative or qualitative research plans.
Demonstrated ability to synthesize complex findings and communicate concise, actionable insights to varied stakeholders.
Strong data visualization and storytelling skills, with experience creating executive-ready presentations and insight-driven reports.
Strong project management, cross-functional collaboration, and relationship-building skills in a fast-paced environment.
Experience with research methods such as segmentation, surveys, ethnography, interviews, and focus groups, plus familiarity with syndicated media measurement and applied analytics.
Proficiency with analytical tools such as Microsoft Excel, SPSS, or Q.
Bachelor's degree in a relevant discipline or equivalent professional experience.
Other Key Attributes / Characteristics
Experience managing vendors and/or analysts; strong people management capabilities preferred.
Familiarity with sports and entertainment; knowledge of media and live events is a plus.
Experience working with global or multinational businesses and measurement frameworks strongly preferred.
Spanish, Portuguese, French, and/or German language proficiency is a plus.
Master’s degree in Market Research preferred.
Terms / Expected Hours of Work
Some travel required
NFL employees are required to work in office

Manager, Global Consumer Insights & Research

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