layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director, Marketing (IV Solutions) at Fresenius Kabi

Portfolio Strategy and P&L Management : Own the financial performance and P&L of assigned product portfolios, including revenue growth, gross profit, pricing effectiveness, and overall portfolio profitability. Develop and execute strategies to achieve financial objectives and support sustainable business growth.
Team Leadership and Development : Lead, coach, and develop a team of Marketing and Product Managers, establishing clear responsibilities, performance expectations, and accountability for assigned portfolios. Foster a high-performing, collaborative team environment while ensuring compliance with Fresenius Kabi policies, processes, and business standards.
Market and Competitive Intelligence : Develop and maintain comprehensive knowledge of assigned product portfolios, including market dynamics, customer needs, competitive positioning, emerging industry trends, and future growth opportunities. Leverage market insights to inform portfolio strategies and commercial decisions.
Product Lifecycle Management : Provide strategic leadership throughout the product lifecycle, including feasibility assessment, product development, commercialization, lifecycle optimization, and post-launch performance. Ensure portfolio strategies align with customer requirements, market opportunities, and established revenue and gross profit objectives.
Pipeline Evaluation and Portfolio Planning : Maintain a comprehensive understanding of pipeline products, including product characteristics, intellectual property and legal considerations, competitive dynamics, manufacturing capabilities, pricing strategies, market access requirements, and potential barriers to entry. Evaluate commercial opportunities and risks to support portfolio investment and prioritization decisions.
New Product Commercialization : Develop and lead go-to-market strategies for new product launches and line extensions, including market positioning, pricing, market access, demand forecasting, and commercialization planning. Oversee cross-functional launch execution and ensure Sales teams are equipped with the necessary training, resources, and tools to support successful product adoption and commercial performance.
Market Research and Customer Insights : Continuously evaluate the market environment to identify evolving customer needs, competitive threats, and opportunities for portfolio expansion. Define market research priorities and collaborate with Market Research leadership to design and execute studies that inform product development, commercialization strategies, and long-term business planning.
Demand Forecasting and Supply Alignment : Lead cross-functional collaboration between the Market Unit (MU), Production Unit (PU), and Business Unit (BU) to align demand forecasts with commercial objectives and operational capabilities. Partner with Manufacturing, Supply Chain, Customer Service, and other stakeholders to improve forecast accuracy, evaluate monthly variances, identify market drivers, and proactively address supply and demand risks.
Commercial Performance Analysis : Partner with Business Analytics and Finance to develop and validate market assumptions, evaluate product performance, and support recurring forecasting and business planning cycles. Monitor key performance indicators, including sales trends, revenue and gross profit variances, market share, and contract compliance opportunities, to identify risks and recommend corrective actions.
Pricing and Market Access Strategy : Develop and execute pricing and market access strategies designed to maximize portfolio revenue, profitability, and competitive positioning. Collaborate with National Accounts, Trade Relations, Business Analytics, Market Access, Contract Marketing, and Sales leadership to support commercial strategies across acute care, specialty distribution, wholesale, and group purchasing organization (GPO) channels.
Business Development and Portfolio Expansion : Collaborate with BU Portfolio Teams and Business Development to evaluate new product opportunities, potential line extensions, and strategic portfolio investments. Assess market potential, financial viability, competitive differentiation, and commercial risks to develop recommendations supporting go/no-go decisions and long-term portfolio growth.
Strategic Business Planning : Lead the development of portfolio-level commercial strategies and contribute to the annual strategic planning process for the MU and BU. Evaluate market trends, competitive dynamics, customer and channel opportunities, and strategic platform initiatives to establish priorities that support business growth and profitability.
Risk Management and Cross-Functional Leadership : Proactively identify and address emerging business risks, operational challenges, and issues that may impact portfolio performance, project execution, or organizational objectives. Lead cross-functional problem-solving efforts, recommend process improvements, resolve competing priorities, and escalate significant risks and proposed solutions to senior leadership as appropriate.
Additional Responsibilities : Attends local, national, and global meetings as needed.
Completes all training requirements, including all department-specific, compliance training, etc.
Participates in any and all reasonable work activities as assigned by management.
As part of Top Management, you have overall responsibility and accountability for all aspects of the Health, Safety, Environment, Energy, and Quality Management Systems, including the following:
1. taking overall responsibility and accountability for the prevention of work-related injuries and ill health, the protection of the environment, as well as the provision of safe, harmless, and healthy workplaces, 2. ensuring that the Health, Safety, Environment, Energy, and Quality Management Systems’ policies and related objectives are established and are compatible with the strategic direction of the organization.

Education and Experience
Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field required; master's degree or advanced degree preferred.
Minimum of 10 years of relevant professional experience, including at least 5 years within the healthcare industry.
Minimum of 5 years of people management or demonstrated leadership experience, including responsibility for developing teams and driving business results.
Experience in IV therapies, IV solutions, or other hospital-based products preferred.
Strong understanding of the hospital environment, healthcare delivery systems, and FDA-regulated products preferred.
Demonstrated experience in product marketing, portfolio management, commercialization, and strategic business planning within the healthcare industry.
The Company’s primary business language is English. The successful candidate must be able to effectively speak, read, write, and understand English to perform the essential functions of the position, including independently understanding policies, procedures, training materials, and workplace communications written in English due to our heavily regulated work environment.
Leadership and Business Competencies
Demonstrated ability to develop and execute commercial strategies that drive revenue growth, profitability, and market competitiveness.
Strong financial and business acumen, including experience with P&L management, pricing strategies, financial forecasting, profitability analysis, and portfolio performance.
Proven leadership capabilities with the ability to build, develop, and motivate high-performing teams while fostering accountability, collaboration, and continuous improvement.
Strong ability to lead cross-functional initiatives, influence stakeholders, and drive results within a complex matrix organization without direct reporting authority.
Demonstrated ability to establish and maintain effective relationships with internal stakeholders, senior leadership, external customers, and business partners.
Excellent executive-level written and verbal communication, presentation, negotiation, and interpersonal skills.
Strong analytical and strategic thinking skills, with the ability to interpret complex market, financial, and operational data to develop actionable business recommendations.
Demonstrated ability to manage competing priorities, navigate ambiguity, exercise sound judgment, and make timely decisions in a dynamic business environment.
Strong project and portfolio management capabilities, including the ability to lead complex initiatives, manage multiple priorities, and achieve objectives within established timelines.
Demonstrated problem-solving skills, innovative thinking, and a results-oriented approach to identifying opportunities and addressing business challenges.
Broad knowledge of marketing strategy, brand management, key opinion leader (KOL) engagement, sales, contracting, commercial finance (FP&A), business development, marketing communications, and product lifecycle management.
Ability to work independently while effectively collaborating with cross-functional teams to execute strategic and tactical business initiatives.
Ability to maintain confidentiality, exercise discretion, and demonstrate sound business judgment in all professional interactions.
Demonstrated commitment to professionalism, collaboration, and a customer-focused approach in interactions with internal and external stakeholders.
Technical Skills
Advanced proficiency in Microsoft Office applications, particularly Excel, PowerPoint, Word, and Outlook.
Experience utilizing business analytics, financial forecasting, and reporting tools to evaluate commercial performance and support business decisions.
Familiarity with enterprise resource planning (ERP) and customer relationship management (CRM) systems; SAP and Salesforce experience preferred.
Travel and Other Requirements
Ability to travel approximately 25%, based on business needs, including customer visits, internal and external meetings, industry conferences, trade shows, and training events. Travel may include overnight stays and transportation by air or automobile.
Valid driver's license required.
Must maintain all requirements for access to customer sites, including compliance with applicable credentialing, health, and safety requirements, which may include COVID-19 and annual influenza vaccinations, as required by customer facilities and applicable law.
Ability to work flexible hours, including evenings and weekends as business needs require.
Additional Information
We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.

Director, Marketing (IV Solutions)

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