layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Senior Lifecycle Marketing Manager
Berry Street
New York, NY, US
Source: Berry Street careers · View original posting
- Employment
- full time
Employer job description
From Berry Street's posting. “We” and “our” refer to the employer.
Berry Street is building on the convergence of AI, GLP-1s, and the consumerization of healthcare — while leveraging insurance to make life-changing metabolic care as accessible as possible for all. Our platform connects patients with 2,000+ clinicians and AI tools to treat obesity, diabetes/prediabetes, cardiovascular disease, kidney disease, maternal health, and dozens of other chronic and acute conditions, working with major health plans, health systems, and care management companies across all 50 states.
We launched in 2023, have served hundreds of thousands of patients, and are Series B — backed by investors like Khosla, Northzone, FJ Labs, and the founders of Revolut, Grow Therapy, and Spring Health.
About the Role
Lifecycle marketing is how we turn first-touch interest into lasting care outcomes. Every week, our email, SMS, and push programs reach hundreds of thousands of patients, guiding them from first interest to a booked visit, from booking to showing up, and from that first visit to coming back again and again. Everything that happens in between those steps is where lifecycle wins or loses.