layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Public Policy Manager, State & Local (CA) at Lyft

Develop and execute Lyft’s legislative, regulatory, and political strategy at the state level and provide support at the local level mainly in Sacramento (SMF)
Identify, cultivate and manage relationships with strategic third party and business groups, nonprofits and community organizations leveraging Lyft’s internal programs and product offerings, in key markets. Regularly travel to attend community and industry events as needed.
Work closely with business, communications and marketing teams to highlight relevant Lyft partnerships, capture key moments, strategize Lyft’s engagement with large events and leverage relationships for business opportunities.
Represent Lyft in interactions with elected officials, government agencies, staff, and business groups, including drafting and providing testimony in legislative and regulatory hearings and regularly traveling to attend political events and fundraisers as needed.
Track legislation relevant to Lyft and inform company stakeholders and lines of business on legislative and regulatory developments.
Develop strategic public engagement plans positioning Lyft as a “Force for Good” and reliable thought partner to state officials and third party groups in key markets, while identifying other markets where Lyft’s public engagement could advance Lyft’s legislative and political strategy.
Oversee statewide budget and work cross-functionally with Lyft senior management on developing public policy priorities.
Mobilize supporters and activists to show their support during key legislative moments and/or ballot measures.
Collaborate with Lyft’s Legal, Compliance, Communications, Campaigns, Social Impact, and Operations teams to align market strategies with regulatory and legislative developments.
Establish deep expertise on Lyft’s public policy priorities.
Manage external consultants to assist with key Lyft policy priorities.
Draft comments, talking points, and memos for senior Lyft executives.
Track and respond to business groups and government inquiries and requests on policy issues.
Experience: 5-8 years of political and/or government affairs experience in California.
Experience directly lobbying elected officials and/or government officials on complex public policy issues in California.
Strong understanding of state-level, county, and municipal policymaking
Exceptional strategic and problem-solving skills
Ability to thrive in a fast-paced and demanding environment
Proven self-starter with experience leading and winning on complex policy issues
Natural connector and relationship builder
Excellent communication skills (written, verbal, and presentation) – you know how to tell a good story and advocate your position
Deep relationships with state and local policymakers
Experience managing and collaborating with external consultants and lobbyists
Strong understanding of municipal and state policymaking
Knowledge of transportation, mobility, technology, autonomous vehicle, gig economy, and future of work policy
Willingness to travel as needed
Experience planning and executing stakeholder-facing events, including community engagement initiatives
Experience directly negotiating, developing relationships and interacting with organized labor is a plus
Lyft user / believer

Public Policy Manager, State & Local (CA)

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