layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Regional Marketing Planning Manager at Wrench Group

Market Analysis & Lead Forecasting
Build and maintain lead forecasts by market, trade, service line and month in partnership with Growth & Performance, Finance and Operations. Use booking rates, conversion, average ticket, seasonality and capacity to validate assumptions, identify risks and determine lead requirements.
Analyze customer behavior, competitive activity, weather and local operating conditions in partnership with market leaders and Analytics. Identify opportunities and recommend adjustments to marketing investment, timing and messaging as market conditions evolve.
Strategic Marketing & Investment Planning
Develop and maintain annual, quarterly and monthly integrated marketing plans. Support budget development and recommend investments across channels, campaigns, seasons and service lines based on revenue opportunity, lead requirements, operational capacity and expected returns.
Manage the regional marketing planning calendar across seasonal campaigns, media, creative, CRM, local events, sponsorships, websites and brand initiatives. Align enterprise, regional and local priorities into a coordinated customer-facing plan.
Campaign Planning & Cross-Functional Coordination
Develop campaign briefs outlining objectives, target audiences, offers, messaging, channels, timing, budgets and success measures. Partner with creative, channel and operations teams to align promotions with capacity and pricing, confirm dependencies and ensure campaign readiness.
Provide Local Marketing Leaders with planning templates, timelines, data and ongoing support. Consolidate local market needs, prioritize business requirements and distinguish strategic opportunities from one-off requests.
Marketing Performance & Financial Accountability
Monitor planned versus actual marketing spend, forecast accuracy, campaign readiness and plan execution. Partner with Finance, Analytics and Growth & Performance to assess marketing efficiency, identify performance gaps and recommend corrective actions to the Regional Marketing Director.
Prepare dashboards, performance summaries and materials for business reviews and budget discussions. Analyze performance drivers, conduct post-campaign evaluations and apply insights to improve future forecasts, investment recommendations and marketing plans.

Market Analysis & Lead Forecasting
Build and maintain lead forecasts by market, trade, service line and month in partnership with Growth & Performance, Finance and Operations. Use booking rates, conversion, average ticket, seasonality and capacity to validate assumptions, identify risks and determine lead requirements.
Analyze customer behavior, competitive activity, weather and local operating conditions in partnership with market leaders and Analytics. Identify opportunities and recommend adjustments to marketing investment, timing and messaging as market conditions evolve.
Strategic Marketing & Investment Planning
Develop and maintain annual, quarterly and monthly integrated marketing plans. Support budget development and recommend investments across channels, campaigns, seasons and service lines based on revenue opportunity, lead requirements, operational capacity and expected returns.
Manage the regional marketing planning calendar across seasonal campaigns, media, creative, CRM, local events, sponsorships, websites and brand initiatives. Align enterprise, regional and local priorities into a coordinated customer-facing plan.
Campaign Planning & Cross-Functional Coordination
Develop campaign briefs outlining objectives, target audiences, offers, messaging, channels, timing, budgets and success measures. Partner with creative, channel and operations teams to align promotions with capacity and pricing, confirm dependencies and ensure campaign readiness.
Provide Local Marketing Leaders with planning templates, timelines, data and ongoing support. Consolidate local market needs, prioritize business requirements and distinguish strategic opportunities from one-off requests.
Marketing Performance & Financial Accountability
Monitor planned versus actual marketing spend, forecast accuracy, campaign readiness and plan execution. Partner with Finance, Analytics and Growth & Performance to assess marketing efficiency, identify performance gaps and recommend corrective actions to the Regional Marketing Director.
Prepare dashboards, performance summaries and materials for business reviews and budget discussions. Analyze performance drivers, conduct post-campaign evaluations and apply insights to improve future forecasts, investment recommendations and marketing plans.

Regional Marketing Planning Manager

Employer job description

Responsibilities

Qualifications

Responsibilities

Qualifications

About this listing

Listing check

Before you apply

Similar jobs

Similar jobs