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Princeton - NJ - US; Princeton LVL - NJ
Source: Bristol Myers Squibb careers · View original posting
From Bristol Myers Squibb's posting. “We” and “our” refer to the employer.
At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits.
This is work that transforms the lives of patients, and the careers of those who do it.
Reporting to the Senior Director, Global Media Relations, the Associate Director, Media Relations, is responsible for executing a global media relations strategy designed to advance Bristol Myers Squibb’s reputation among key audiences. The ideal candidate will bring sharp media judgment and strong storytelling ability, with the proven ability to navigate a fast-paced news environment and deliver impactful media outcomes while effectively managing scope, timelines and resources.
Execute a global, top-tier media strategy aligned with corporate positioning to advance the company narrative and enhance reputation through proactive and opportunistic engagement across print, broadcast, and digital media.
Drive continual cadence of news flow, managing sequence and strategy of announcements.
Identify, develop and pitch unique storylines and content opportunities that advance the company’s strategic positioning.
Build and maintain relationships with top-tier media, manage incoming media requests, and execute proactive and opportunistic media outreach.
Develop media materials including pitches, talking points for interviews, etc.
Prepare background and briefing materials, plan logistics, and train spokespeople for critical media and public speaking opportunities.
Demonstrate strong judgment and superior media acumen when engaging with reporters.
Oversee the development and maintenance of best-in-class media resources, driving consistency, usability and operational excellence across teams.
Champion the thoughtful use of AI and emerging tools to drive smarter insights, elevate content and improve the efficiency and impact of media engagement.
Closely monitor external trends and insights to advise on where and how BMS should have a voice and to continually inform media strategy development.
Socialize external announcements to internal audiences to advance workforce knowledge of BMS people, medicines, positions and performance.
Support response to issues management and rapid response.
Manage agency partners, including scope, timelines and utilization to support effective delivery within budget.
Compensation
Princeton - NJ - US: $156,660 - $189,829 
 The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws.
Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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