iCloud Central Marketing Strategist

Join the team that brings iCloud to life for millions of people every day. We’re looking for a Marketing Strategist to drive acquisition, engagement, and retention for iCloud+, including growing the value of iCloud+ as a bundled offering and partnering across Apple services on integrated growth initiatives.

Description

In this role, you will develop and scale growth programs across the customer lifecycle for iCloud+. You will partner with teams across marketing, product, engineering, analytics, design, operations, legal, and privacy, as well as media services counterparts, to deliver integrated campaigns and customer experiences.

You will use customer insights, experimentation, and performance data to identify opportunities and bring new features, communications, partnerships, and cross-service initiatives to market.

Responsibilities

• Lead acquisition, engagement, and retention strategies for iCloud+.
• Grow awareness and adoption of iCloud+ as a bundled offering.
• Partner with media services teams on integrated campaigns and cross-service initiatives.
• Develop and optimize customer journeys using insights, experimentation, and performance data.
• Translate business and customer needs into clear requirements and implementation plans.
• Support launches of new features, partnerships, bundle benefits, and lifecycle programs.
• Partner with international teams to scale programs and support market-specific strategies.

Minimum Qualifications

• 5–10 years of experience in growth marketing, lifecycle marketing, customer engagement, or related roles.
• Experience developing and optimizing customer-facing programs, services, or marketing initiatives to drive acquisition, engagement, retention, or monetization.
• Experience using customer insights, behavioral data, and performance metrics to inform strategy, identify opportunities, and improve business outcomes.
• Experience with experimentation, performance measurement, and continuous optimization of customer journeys or marketing programs.
• Demonstrated ability to lead complex, cross-functional initiatives and influence stakeholders across marketing, product, engineering, analytics, and other partner teams.
• Experience working closely with product and technical teams to translate business objectives and customer needs into actionable requirements and implementation plans.
• Experience leading global initiatives and adapting programs to support market-specific needs and priorities.
• Strong analytical, problem-solving, communication, and stakeholder management skills.
• Ability to balance strategic planning with hands-on execution in a dynamic, cross-functional environment.

Preferred Qualifications

• Experience in subscription, digital services, SaaS, or bundled offerings.
• Experience with cross-product or cross-service growth initiatives.
• Experience developing integrated campaigns and customer journeys.
• Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $142,600 and $215,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.