layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director, Product Marketing at TEGNA Inc., Remote

Product and Sales Collaboration
Partner deeply with Product to translate CTV/streaming and Premion DSP capabilities into positioning, messaging, and sales-ready narratives
Act as the voice of the customer in product conversations, advocating for solutions and features that deliver the most value to advertisers and agencies
Build strong working relationships across product, sales, customer success and other key stakeholders to stay ahead of roadmap changes and market shifts
Messaging and Positioning
Own product marketing messaging for Premion and TEGNA's broader CTV/streaming offering, ensuring consistency with TEGNA's brand pillars and current terminology
Develop clear, differentiated positioning against competitors in the CTV/streaming ad tech space
Translate complex product and data capabilities — outcomes-based buying, first-party data, audience targeting — into messaging that resonates with agencies and advertisers
Sales Enablement
Design, create and oversee sales enablement assets — pitch decks, one-pagers, talking points, objection-handling guides, case studies — that equip the sales organization to grow streaming advertising revenue
Partner with sales leadership to identify enablement gaps and prioritize asset development accordingly
Train and support sales teams on new product launches, features, and positioning updates
Revenue Growth and Market Focus
Support pipeline growth for streaming advertising by arming sales with the right tools at the right moments in the sales cycle
Build messaging and enablement tailored to local and regional agency buyers, a key and growing segment for TEGNA
Partner with Marketing Strategy and Insights on packaging, upfront kits, and go-to-market campaigns tied to CTV/streaming priorities
Team Leadership
Manage and develop a Product Marketing Analyst, setting clear priorities, providing regular coaching, and building their capability over time
Model strong cross-functional partnership and help the broader B2B Marketing team understand and use product positioning effectively
Build scalable processes for asset management, messaging governance, and sales enablement delivery

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement: TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
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Director, Product Marketing

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