layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Product Marketing Lead at Prime Intellect, San Francisco, CA

Positioning & Category Creation
Define and evolve our product positioning and category narrative. Help customers understand what open post-training infrastructure makes possible, why they need it, and why Prime Intellect is the right partner.
Turn technical capabilities into clear messaging for developers, AI teams, and the people making buying decisions. Build the core narrative for Prime Intellect's Open SuperIntelligence Stack and the Model Factory offering via product pages and use-case stories that connect our long-term ambition to problems customers have today.
Customer Learning & Product Strategy
Build a regular practice of customer interviews, sales-call participation, and win/loss analysis. Learn how customers describe their problems, what triggers a buying decision, and where our story falls short.
Test and revise messaging based on what you hear and what moves opportunities forward. Bring those insights to Product, Engineering and Applied Research to sharpen target use cases, inform packaging, and help distinguish repeatable needs from one-off requests.
Launches & Sales Enablement
Own product launches from positioning and audience selection through launch content, seller readiness, and follow-through. Work with Marketing and Sales to turn each launch into relevant customer conversations and qualified opportunities.
Build the materials sellers need to win: pitch decks, demos with technical partners, competitive guidance, objection handling, and customer proof. Stay close to live opportunities, join calls when useful, and keep improving the materials based on how customers respond.
Customer Proof & A Repeatable PMM Practice
Turn early customer work into case studies, references, and clear accounts of what changed for the customer. Build design-partner relationships that strengthen our story and feed learning back into the product.
Establish the first product marketing processes and priorities. Measure whether our work helps customers understand the product, progress through evaluation, buy, and expand their use. Use AI tools and agents to accelerate research, synthesis, and production while keeping a high bar for accuracy and craft.

Product Marketing Lead

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