layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Marketing Manager (Entertainment & Commercial) at Yondr

1. Marketing Plan & Priorities
Work with GTM leaders and the VP of Brand and Communications to create the Entertainment and Commercial marketing plan.
Manage and carry out the plan, keeping priorities, timelines, and budgets on track.
Turn priorities into clear project briefs with deadlines and goals.
Keep GTM leaders and the VP of Brand and Communications up to date on progress, requests, and results.
2. Sales Materials
Work with Product Marketing to create the tools the sales team uses to sell, such as pitch decks, one-pagers, case studies, and FAQs.
Write and design sales materials in Canva, keeping them on-brand and ready to use.
Keep sales materials current and easy for the sales team to find.
Collect customer stories, testimonials, and examples of results, and work with Communications to turn them into strong content.
3. Events, Promotions & Brand
Support events, trade shows, conferences, and brand promotions that build awareness of Yondr, including materials, signage, and logistics.
Brief and manage freelancers and vendors as needed, keeping projects on budget and on schedule.
Make sure all marketing matches Yondr's brand voice, look, and messaging, working with Creative. This role does not own company-wide messaging or media relations.
Work alongside the Marketing Coordinator on event logistics and production.
4. Campaign Support & Marketing Calendar
Support Growth Marketing on campaigns by writing copy and creating assets in Canva for email, social, the website, and other channels.
Contribute to the marketing and demand generation calendar by bringing GTM leaders' needs to Growth Marketing and lining them up with its schedule and priorities.
Support product launches with messaging and promotional materials.
Share campaign results with GTM leaders so they can see what is working.
EXPERIENCE & QUALIFICATIONS
Required Experience
3–6 years of marketing experience, including managing marketing projects from plan to finished work.
Experience creating sales materials such as pitch decks and one-pagers, and supporting a sales or business development team.
Excellent writing skills, with the ability to write clear, on-brand copy for different audiences.
Strong, hands-on design skills in Canva (required).
Strong project management skills and the ability to juggle several priorities, deadlines, and people at once.
Experience supporting events or trade shows.
Comfort working closely with GTM leaders, Product Marketing, Growth Marketing, Creative, and Sales.
Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.
Writing samples or a portfolio that show strong writing ability.
Preferred Experience
Background in the entertainment industry, such as live events, music, or venues.
Experience in hospitality or business-to-business (B2B) marketing.
Experience at a fast-growing, mission-driven consumer or lifestyle brand.
Familiarity with email, social, web, and paid campaigns.
Experience with Salesforce/Marketing Cloud or similar email marketing and CRM tools.
Experience at a company with several business lines, working across many teams.
Experience with Figma or Adobe Creative Cloud.
YONDR BENEFITS
100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP
Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance
Generous PTO for rest and recharge throughout the year
12 weeks of paid parental leave
1 week paid holiday break at the end of December, for a company-wide closure + 11 additional nationally recognized holidays
401(k) offering
Tech tool preference, including choice of PC or Mac.
Hybrid employees receive catered lunch twice a week
Yondr is an equal opportunity employer and does not discriminate in its hiring of employees based on race, religion, gender, or sexual orientation.

Marketing Manager (Entertainment & Commercial)

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