layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Product Marketing Manager - Consumer & Private Bank at Texas Capital Bank

Define, maintain, and evolve positioning, audience segmentation, value propositions, and messaging frameworks for the Consumer and Private Bank businesses in partnership with Product and Line of Business leaders.
Develop and manage integrated go-to-market calendars in partnership with Marketing, Communications, Events, Digital, and business leadership teams.
Define product marketing strategies that support customer acquisition, relationship deepening, retention, adoption, and overall business growth.
Partner closely with business leaders, bankers and product managers to understand client needs, market opportunities, competitive positioning, business priorities, and sales enablement requirements.
Identify, develop, and manage marketing assets that support every stage of the customer journey, including awareness, consideration, acquisition, onboarding, engagement, relationship expansion, and retention.
Develop campaigns, materials, and programs that support business development, client conversations, referral opportunities, center-of-influence engagement, and banker-led growth initiatives.
Partner with content, brand, digital, and sales enablement teams to develop thought leadership, product one-pagers, website content, client testimonials, insights, presentations, banker collateral, and client-facing materials.
Lead cross-channel campaign execution across paid media, social media, website, email, direct mail, events, sponsorships, banker enablement, and client communications to ensure a consistent customer experience and flawless execution.
Define KPIs and measurement frameworks to evaluate campaign performance, engagement, lead generation, banker adoption, pipeline influence, and relationship-deepening opportunities.
Partner with analytics and sales enablement teams to deliver regular performance reporting, executive summaries, insights, and recommendations that optimize marketing effectiveness.
Develop polished, executive-level presentations that translate complex marketing initiatives, business opportunities, and campaign performance into clear, compelling narratives for leadership audiences.
The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital may assign reasonably related additional duties to individual employees consistent with standard departmental policy.

Product Marketing Manager - Consumer & Private Bank

Employer job description

Responsibilities

Qualifications

About this listing

Listing check

Before you apply

Similar jobs

Similar jobs