layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Associate Director, Patient Marketing at Xenon Pharmaceuticals

Strategic Leadership
· Contribute to the development and execute the patient marketing strategy aligned with overall brand objectives and launch milestones
· Identify barriers, unmet needs, and opportunities for engagement across diagnosis, treatment initiation, and long-term disease management through a thorough understanding of the patient journey
· Translate patient and caregiver insights into actionable marketing strategies and programs
· Partner with market research and analytics teams to measure patient attitudes, behaviors, and campaign effectiveness
· Serve as the internal advocate for patient-centricity across brand planning and commercialization efforts
Patient and Caregiver Marketing
· Design and implement patient-facing campaigns to increase disease awareness, treatment understanding, and brand engagement
· Develop educational resources and support materials that address the needs of patients, caregivers, and families impacted by epilepsy
· Lead development of branded and unbranded marketing initiatives across digital, social, print, video, and experiential channels
· Manage content strategy and execution for patient websites, CRM programs, email campaigns, and other digital engagement platforms
· Oversee agency partners responsible for creative development, media planning, content production, and campaign execution
Launch Excellence
· Support pre-launch, launch, and post-launch planning for a novel epilepsy therapy
· Collaborate with cross-functional teams to ensure seamless execution of patient initiatives aligned with launch timelines
· Develop launch materials and activation plans that drive awareness and engagement among patients and caregivers
· Identify innovative channels and approaches to accelerate patient education and activation
Advocacy and Community Engagement
· Build and maintain productive relationships with patient advocacy organizations and epilepsy community stakeholders
· Partner with advocacy teams to identify opportunities for education, awareness, and patient support programs
· Ensure patient perspectives are incorporated into strategic planning and program development
· Support patient ambassador and testimonial programs in compliance with company policies and regulatory requirements
Cross-Functional Collaboration
· Partner closely with Medical Affairs, Regulatory, Legal, Market Access, Commercial Operations, and Sales leadership to execute compliant and impactful initiatives
· Collaborate with HCP marketing colleagues to ensure alignment across customer-facing strategies
· Effectively deliver strong agency management, budget oversight, and project prioritization to achieve business objectives
Performance Measurement
· Define and monitor key performance indicators (KPIs) to assess program effectiveness
· Analyze campaign performance and patient engagement metrics to optimize marketing investments
· Deliver regular updates and strategic recommendations to brand leadership
ADDITIONAL RESPONSIBILITIES: · Develop and propose short- and long-term objectives for the function in accordance with overall Company strategies and plans
· Act in accordance with Company policies, including, for example, the Code of Business Conduct and Ethics and ensure policies are understood and followed by direct reports, if any
· Some international travel may be required
· Other duties as assigned

Associate Director, Patient Marketing

Employer job description

Who We Are:

What We Do:

About the Role:

RESPONSIBILITIES:

QUALIFICATIONS:

About this listing

Listing check

Before you apply

Similar jobs

Similar jobs