layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Manager, Music Marketing & Commercial Partnerships (Fixed Term) at Moonbug Entertainment

Support the end-to-end coordination of Moonbug's release schedule, tracking timelines, managing internal deadlines, and ensuring the right information reaches the right teams at the right time.
Liaise with Label Operations to ensure all releases deliver in time with marketing needs.
Support the preparation and submission of DSP pitching materials, compiling release information, assets, and supporting data for editorial submissions.
Help maintain Moonbug's artist and brand profiles across DSPs, ensuring pages are up to date, accurately presented, and optimised for discovery.
Support the development and delivery of music marketing campaigns, coordinating assets, timelines, and approvals across internal and external stakeholders.
Coordinate with Moonbug's brand marketing teams on integrated campaigns, tracking deliverables and ensuring music marketing activity is aligned with wider brand plans.
Monitor Moonbug's streaming performance across DSPs, investigating root causes of significant shifts, whether driven by editorial, algorithmic, source of stream, content type, or market-wide factors, including analysis of lean forward and lean back consumption patterns. Use findings to build and maintain Moonbug’s playlist strategy.
Analyse the impact of Moonbug's own marketing and promotional activity on streaming performance to help the team understand what is working and why.
Monitor emerging trends across territories, flagging international market opportunities and shifts in listener behaviour.
Track how competitors are marketing and promoting their content across DSPs and beyond, monitoring campaign activity and feeding those learnings back into Moonbug's own approach.
Synthesise findings into clear reports and presentations for the Director, building a narrative from data that informs commercial and strategic decisions.
Manage our on-air catalog for SiriusXM, tracking performance, delivering new assets and refreshing content at regular intervals. Oversee our Pandora strategy. Collect radio liners as needed from Moonbug talent. Work with the SXM Marketing team to support the station.

Manager, Music Marketing & Commercial Partnerships (Fixed Term)

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