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Grand Prairie, TX, US
Source: Pollo Regio careers · View original posting
From Pollo Regio's posting. “We” and “our” refer to the employer.
The Marketing Manager leads the development and execution of marketing strategies across all Pollo Regio restaurant locations to increase brand awareness, drive restaurant traffic, grow online sales, and strengthen customer loyalty.
Develops and manages the annual marketing calendar, campaign plans, and marketing budget to support company objectives and sales growth.
Leads the planning and execution of promotions, new menu launches, seasonal campaigns, loyalty offers, and new restaurant openings.
Oversee digital marketing initiatives across social media, paid advertising, website, mobile app, email, push notifications, in-store materials, and third-party delivery platforms.
Leads, trains, and develops the marketing team while coordinating creative projects, outside agencies, vendors, and other business partners.
Manages customer relationship management (CRM) and loyalty marketing initiatives to increase customer acquisition, engagement, retention, and repeat visits.
Works closely with Operations and restaurant management to ensure marketing campaigns, promotions, and new product launches are communicated clearly and executed consistently across all locations.
Oversee the development of marketing materials, including campaign messaging, graphics, photography, video, menus, signage, and digital advertising.
Manage paid advertising campaigns through platforms such as Meta Business Suite, TikTok Business Center, and Google Ads.
Monitors marketing performance using tools such as Google Analytics 4, Google Tag Manager, and Google Business Profile to evaluate campaign effectiveness and identify opportunities for improvement.
Supports online ordering and delivery sales through platforms such as Olo, DoorDash, Uber Eats, and other relevant channels.
Tracks marketing expenditures, analyzes campaign results, prepares performance reports, and recommends strategies to improve return on marketing investment.
Coordinates local store marketing, community events, sponsorships, and promotional activities to strengthen brand presence in local markets.
Ensures marketing activities align with brand standards, company objectives, and operational capabilities while remaining responsive to changing business needs.
Reports to the Chief Technology Officer (CTO) and collaborates with company leadership and cross-functional teams to support overall business growth.
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