Sr. Marketing Manager, Accessories

Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design.

It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.

Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore

Have Fun and

Is Motion Gaming Back?

, as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations.

Nex employees may be expected to collaborate with colleagues across different time zones. Depending on the role and location, occasional travel may also be required for company events, external meetings, and other business-related activities.

Important Notice:

⚠️ To protect yourself from recruitment scams, please note that Nex communicates through official company emails ending in @nex.inc

. If you receive a suspicious email or message, please do not respond and report it immediately to us.

Location:

San Jose, California (Hybrid)

Type:

Full Time

Reports to:

VP of Marketing

The Role

As our Sr. Marketing Manager, Accessories, you will own go-to-market for new Nex Playground accessories and merchandise.

That includes travel cases, skins, protectors, mounting solutions, extra cables, and Nex merch and apparel.

You'll lead the first phase of every launch: taking new products to market through our direct-to-consumer and e-commerce channels, including Amazon and TikTok Shop. Your job is to prove each product works: real consumer demand, product-market fit, and a healthy margin structure. Once a product is proven, you'll hand it off to our commercial team to scale into retail, with the story and data they need to start early retailer conversations.

This role is ideal for a marketer who loves launching products, reads the numbers closely, and can orchestrate many teams toward one clear outcome.

What You'll Do

• Phase 1 Go-to-Market
• Own end-to-end launch plans for new accessories and merch, from concept through launch and early sales.
• Develop positioning, messaging, and launch assets that make each product easy to understand and want.
• Provide input on pricing, bundles, and assortment in partnership with Product and Finance.
• Orchestrate launches across our D2C store, Amazon, and TikTok Shop.
• Prove Product-Market Fit
• Define success metrics before launch, such as demand, conversion, attach rate, ratings and reviews, return rates, and contribution margin.
• Design and run tests across pricing, bundles, offers, and creative to learn quickly.
• Build clear recommendations to scale, iterate, or sunset each product based on results.
• Cross-Functional Orchestration
• Partner with our growth and performance marketing experts to plan and optimize paid, social, and marketplace programs.
• Work with Creative, Content, and Social teams on assets for PDPs, TikTok, email, and the Nex website.
• Coordinate with Product and Operations on launch timing, inventory, and forecasts.
• Brief and manage vendors and partners for merch and apparel programs as needed.
• Handoff to Scale
• Package results, consumer insights, and the sell-in story so our retail management team can begin early retailer conversations.
• Transition proven products to the commercial team with a repeatable launch playbook.
• Consumer Insight
• Bring the voice of the customer into every decision, using reviews, social listening, and community feedback.
• Identify gaps and opportunities that shape the future accessories roadmap.