layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Content Operations & Production Assistant at Palette Media

1. Social Media Publishing & Scheduling
Manage daily publishing and scheduling across social media accounts, including Instagram, TikTok, Snapchat, Facebook, and YouTube.
Ensure content is posted accurately and on time across all platforms.
Prepare and review captions, thumbnails, tags, collaborator invitations, and other publishing details.
Maintain and update content calendars across four brands.
Coordinate with editors and team members to ensure content is ready for publication.
Monitor published posts and troubleshoot any publishing issues.
Ensure sponsored content is published according to campaign requirements and deadlines.
2. Community Management & Engagement
Manage daily community engagement across four social media brands.
Proactively comment on relevant posts from creators, brands, and other accounts to increase visibility and engagement.
Respond to comments on content in each brand's established voice.
Identify trending conversations and opportunities for meaningful engagement.
Monitor audience feedback and flag notable comments, questions, or concerns.
Help strengthen relationships with online communities through consistent, thoughtful engagement.
3. Content Production & Filming
Assist with on-the-street filming and interviews throughout New York City.
Support interviewers and production teams with equipment setup, audio checks, and filming logistics.
Help identify and approach potential interview subjects when needed.
Coordinate filming schedules, locations, and production needs.
Assist with organizing, labeling, and uploading raw footage after shoots.
Help troubleshoot basic production issues to ensure filming runs smoothly.
Provide general hands-on support during shoots and special productions.
4. Reporting, Analytics & Administrative Support
Collect, organize, and maintain social media performance data across all accounts.
Track key metrics including views, engagement, follower growth, and content performance.
Prepare regular performance reports and summaries for internal use, brand partners, and sponsors.
Compile statistics and insights for sponsorship proposals, campaign recaps, and business presentations.
Maintain accurate spreadsheets, trackers, and reporting documents.
Assist with general administrative tasks and special projects as needed.
5. Communication & Project Coordination
Help coordinate communication between internal team members, freelancers, interviewers, editors, and external partners.
Serve as a point of contact to ensure projects and deliverables move forward efficiently.
Follow up on outstanding tasks, deadlines, and requests to ensure nothing falls through the cracks.
Assist with scheduling shoots, meetings, and other production-related activities.
Track project progress and proactively flag delays or issues.
Help ensure all parties have the information, assets, and resources needed to complete their work.
Support day-to-day coordination across multiple brands and business initiatives.

Content Operations & Production Assistant

Employer job description

About Us

Responsibilities

Qualifications

What We're Looking For

We're looking for someone who is:

Proactive:

Organized:

Detail-Oriented:

Resourceful:

Adaptable:

Collaborative:

Social-Media-Savvy:

What Success Looks Like

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