layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Sr. Manager Trade/Channel Marketing - (Dacor Luxury Appliances & Builder) at Samsung Electronics

To develop a strategy which influences core touchpoints throughout the luxury (Dacor) & premium (Samsung) trade path to purchase
Develop marketing awareness and amplification opportunities including paid and organic tactics
Identification of channel enablement needs including programming, digital and physical tools and educational needs
Primary brand representative for industry associations to activate awareness & event programming within the trade channel
Directly manage the companies trade representative capability to act as a brand ambassador to drive awareness across top designers and builders and drive showroom traffic
End-to-end management of Dacor’s branded showroom strategy, operations, budget management and execution as a primary influencer in the trade channel and directly managing a showroom team of six
Develop & execute, in collaboration with the Showroom team, organic and event showroom traffic drivers (including demonstrations, CEU’s, large scale events) to increase trade awareness of the Dacor brand
Optimizing Dacor’s in-showroom and post-showroom experience including nurturing leads and optimizing CRM
Attend networking events with local channel associations and branded showrooms and create new opportunities
Develop scorecards and KPI’s across all areas of trade marketing, draw conclusions & insights from learning to continually optimize the trade strategy, presenting to executive leadership where needed
Excellent communication and presentation skills to customers and internal leadership
Dynamic thinker able to work complex issues to drive successful outcomes, with ability to multi-task and work in a fast-paced environment
Excellent organization skills, plus must be creative thinker and strong team player
Must be creative thinker, highly communicative and a strong team player
Highly strategic in thinking with the ability to execute quickly
Skills and Qualifications
Background/Experience Required: Bachelor’s degree in an appropriate field of study for interior & kitchen design knowledge with 8+ years in an appropriate in-market role
Previous branded showroom management and experience in organizing small and large events at showroom facilities
People management experience is mandatory
Experience interfacing with internal stakeholders and external agencies
Professional experience with MS Office suite knowledge and skills
Travel expectation up to 25%
Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Sr. Manager Trade/Channel Marketing - (Dacor Luxury Appliances & Builder)

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Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

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