layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Agency Partner Manager, Scaled Growth (Global) at NewsBreak

Agency & Client Onboarding
Drive a steady flow of new advertiser activations across both official agency partners and pilot agencies, against quarterly activation targets.
Partner with agency media buyers, account teams, and new business leads to identify advertisers that are a strong fit for NewsBreak.
Use vertical, performance, and market data to recommend which advertisers and use cases agencies should prioritize.
Own the onboarding journey from initial intake through first spend, including: Business vertical and use case
Conversion event
Target CPA or ROAS
Funnel structure
Budget
Agency ownership
Account setup
Tracking and attribution
Creative readiness
Diagnose barriers preventing advertisers from launching or scaling and escalate NewsBreak-side blockers to the appropriate internal teams.
Own pilot agency activation plans, helping each pilot partner progress from first launch to a repeatable flow of new clients.
Evaluate pilot agency performance and recommend whether to expand, continue testing, or exit the partnership.
Agency Education & Enablement
Train agency teams on NewsBreak’s advertising platform, including account setup, conversion events, bidding, creative strategy, optimization, and budget pacing.
Enable agencies to launch and optimize advertisers with increasingly less hands-on support.
Provide actionable vertical and performance insights, including: Category benchmarks
CPA ranges by conversion event
Winning creative patterns
Audience insights
Geographic insights
Help agencies use these insights to position NewsBreak effectively with additional advertisers in their portfolios.
Turn successful advertiser outcomes into repeatable agency playbooks.
Partner with Marketing Enablement to develop agency-specific materials, workshops, and scalable enablement programs.
Retention & Scaled Growth
Own the early lifecycle of newly activated advertisers, from launch through sustained spend.
Align with advertisers and agencies on the right conversion event, performance expectations, budget pacing, and creative iteration strategy.
Review performance regularly and provide actionable optimization guidance.
Monitor weekly spend signals and intervene early when an advertiser begins to stall or disengage.
Improve the retention of each quarter’s newly activated advertisers so they continue spending beyond the initial launch period.
Manage a high-volume portfolio using a tiered engagement model: High-touch support for advertisers with strong growth potential
Scheduled and tool-supported engagement for scaled accounts
Self-service support for the smallest or dormant advertisers
Transition advertisers that reach sustained spend to Account Managers with a complete handoff, including:
Original value proposition and expectations
Account history
Performance and spend baseline
Key optimization learnings
Growth opportunities
Voice of the Agency Market
Identify recurring agency requests, advertiser pain points, and platform blockers.
Translate market feedback into a prioritized queue of opportunities for Product and Data teams.
Represent agency needs and advertiser feedback in recurring cross-functional reviews.
Maintain accurate CRM records, including advertiser stage, last contact, next action, spend status, and pilot agency progress.

Agency Partner Manager, Scaled Growth (Global)

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