layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Digital Marketing Coordinator at King & Spalding

Website Content Management
Manage and publish website content, including attorney biographies, practice and industry content, events, publications, client alerts, and news.
Perform quality assurance reviews to ensure accuracy, consistency, accessibility, and adherence to brand standards.
Troubleshoot content display, formatting, and publishing issues.
Follow content governance and brand standards in all ongoing website maintenance activities.
Make minor HTML and CSS adjustments as needed to achieve the desired formatting.
Handling all website content management-related tasks and becoming increasingly independent as experience is gained.
Email Marketing & Event Campaign Support
Configure, test, and deploy email- and event-marketing campaigns using established processes, templates, and quality-control procedures.
Create and update registration forms, landing pages and microsites, invitation-, reminder- and follow-up emails associated with standard and virtual event campaigns.
Execute campaign-related automation tasks, including audience filtering, list segmentation, quality assurance testing, trigger and variable management, and deployment.
Support campaign reporting and digital communication best practices.
Digital Marketing Technology
Support ON24 webinars, including scheduling, configuration, end-to-end testing, presenter and organizer assistance, and escalation of technical issues to the vendor when appropriate.
Support the administration of email marketing, CRM, webinar, analytics, and other digital marketing platforms.
Support additional digital marketing projects as needed, e.g., configuration of no- or low-code conference mobile apps using Fliplet.
Compile and share website and campaign performance stats upon request.
Project & Stakeholder Support
Coordinate projects across offices and time zones in collaboration with colleagues in Communications, Business Development, Events, and other functional areas within the broader Marketing & Business department.
Manage multiple concurrent requests and projects in a fast-paced legal services environment.
Provide responsive internal client service and appropriate process guidance, seeking input or escalating questions when needed.

Digital Marketing Coordinator

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