layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Associate Director for Admission at University of Mount Saint Vincent

Leadership & Supervision
Develop and maintain strong understanding and knowledge of the University, its academic and student life programs, and policies in order to communicate accurate and current information to prospective students.
Provide guidance, mentorship, and performance feedback to members of the admission team.
Serves as Director and primary point of contact in the absence of the Director
Working with Director of Undergraduate Admission, lead training for new counselors and support professional development for the team.
Manage at least one strategic initiative or functional area (e.g., Slate CRM workflows, transfer recruitment, counselor engagements, data reporting, direct admission, campus events, or digital marketing pipelines).
Assist in setting annual enrollment targets, project timelines, and recruitment strategies.
Serve as a point of contact for designated academic programs, schools, or student pipelines. Recruitment & Outreach
Manage a defined recruitment territory with clear goals and travel expectations.
Represent UMSV at high schools, college fairs, specialized programs, and virtual events.
Develop and sustain relationships with school counselors, CBOs, and community partners.
Support new and emerging recruitment strategies—including direct admission, College Vine, virtual student engagement, etc.
Application Review & Yield: Review applications for admission and make informed recommendations.
Maintain constant communication via phone, email, text and chat with individual prospective students throughout the recruitment funnel; participate in follow up activities as defined by the Director.
Monitor student progression through the funnel; use Slate to drive activity and follow-ups.
Support financial aid conversations and assist students & families navigate the enrollment process.
Lead or contribute to yield and anti-melt campaigns, including text/call/email follow-ups.
Event & Project Coordination: Provide leadership support for major events such as Open House, Accepted Student Days, counselor receptions, and other campus visits.
Coordinate or oversee communication campaigns to prospective/funnel students.
Assist with staff scheduling, travel planning, recruitment calendar, and visit logistics.
Data, Reporting & Strategy: Track recruitment progress using Slate and enrollment dashboards.
Analyze outcomes to inform decision-making and strategy adjustments.
Provide weekly reports and enrollment updates to the Director of Admission.
Contribute to annual planning, goal setting, and territory performance reports.
Collaboration & Institutional Partnership: Work closely with Financial Aid, Athletics, Advisement & Retention, and Academic Affairs.
Represent Admissions on cross-functional committees when appropriate.
Support alignment of messaging across academic programs, marketing, and admissions materials.
Participate in University-wide events.
Other duties as assigned.

Associate Director for Admission

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