Digital Product Manager II

Job Summary:

The Digital Product Manager II is responsible for independently leading digital product(s) from the planning phase through deliverables coordination, execution, communication, and results tracking.

Essential Functions: Manage growth and optimization of digital products aimed at driving awareness, engagement, adoption and product maturity based on product goals.

Develop and maintain product roadmaps, and develop/maintain a backlog for digital initiatives aligning that reflect organizational goals, market trends and product strategy.

Identify and pursue digital-first opportunities to enhance self-service and customer experiences.

Facilitate Journey Mapping exercises to understand the customer experience and identify gaps and opportunities.

Stay on top of emerging capabilities, competitive analysis, and market trends to drive product definition, innovation, and development.

Partner with stakeholders to understand their goals, and translate that to work which aligns with business goals.

Communicate effectively about project successes, challenges, timelines, and resource needs to ensure transparency and alignment.

Manage competing priorities within the digital product portfolio while coordinating daily activities with external agencies and IT partners.

Conduct Agile meetings and represent the digital team in discussions with IT vendors, ensuring alignment with product goals.

Prioritize, assign and balance work within Agile ADO boards with Scrum, SA and Tech leads acting as Product Owner of digital asset.

Utilize Lean Management and Design Thinking principles to navigate ambiguity and drive innovative solutions.

Evaluate and validate the business proposition of digital initiatives, ensuring compliance with regulatory standards and enhancing customer experiences.

Perform any other job related duties as requested.

• Education and Experience: Bachelor's degree in Marketing, Computer Science, Human Factors, IT, Communications or related field preferred
• Five (5) years of professional experience in digital projects required
• Experience translating business requirements into user experience applications in support of technical specifications required
• Project planning/project management experience is required; experience leading teams and large scale projects preferred
• Digital product owner experience preferred
• HMO, Managed Care, or general Healthcare industry experience preferred
• Experience in Agile scrum ceremonies-story writing, sprint planning, daily standups and retrospectives preferred

Competencies, Knowledge and Skills: Familiar with desktop and mobile web, android and iOS apps, design, digital quality assurance, digital strategy, user research, prototype and analytic development

• Utilizes design thinking principles and methods
• Knowledge of project management tools and content management software (i.e. ADO, Strapi, WordddPress)
• Knowledge in digital product development
• Demonstrated ability to prioritize data collection and analysis in problem-solving and decision-making processes
• Knowledge of code languages (HTML, CSS, .NET, C#, Swift, etc.) and back-end infrastructure (web services, API or database development) a plus
• Knowledge of UX, UI and Human Factors
• Familiarity with UAT testing digital products
• Troubleshooting and problem solving capabilities
• Solid project planning and management capabilities
• Process and/or workflow planning and design skills
• Information Architecture and Taxonomy familiarity
• Strong knowledge of best practices relative to mobile application and web development
• Proficient in Word, PowerPoint or Keynote, and Excel
• Familiarity with Freshpaint, Mixpanel, or equivalent a plus
• Excellent oral and written communication skills
• Effective organization and prioritization skills
• Licensure and Certification: None
• Working Conditions: General office environment; may be required to sit or stand for extended periods of time

Ability to travel as required by the needs of the department.