layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - VP, Analytics at MERGE

Portfolio & Team Leadership
Drive Portfolio Operations: Set clear priorities across accounts, resolve delivery and resourcing conflicts, and proactively manage risks before they escalate.
Lead & Mentor with Humility: Build high-performing, self-directed teams, develop future leaders, and foster a supportive environment that ensures consistently elevated work across all clients.
Maintain High Standards: Establish standards for measurement plans, KPI definitions, testing agendas, tagging and data quality, dashboard QA, and issue resolution.
Adapt & Scale Capabilities: Keep the portfolio structured for seamless delivery as client needs evolve, aligning the right talent to the work and identifying new areas where analytics can add value.
Client Advisory & Cross-Functional Collaboration
Advise Senior Clients: Translate complex evidence into clear, commercially grounded insights, clarifying what the data means for client businesses and recommending practical next steps.
Unite Agency Disciplines: Partner closely with Account, Creative, Media, Strategy, and Technology teams to connect integrated programs to brand, HCP, and patient outcomes, using channel performance to guide ongoing optimization.
Elevate Reporting Quality: Ensure teams turn performance and outcomes data into actionable recommendations that directly inform client investment decisions.
Data Strategy, Privacy & AI Innovation
Navigate Complex Data Ecosystems: Collaborate on data, platform, and vendor decisions that strengthen HCP and patient measurement while staying ahead of privacy, consent, MLR, and HIPAA compliance requirements.
Champion AI & Modern Workflows: Apply AI and automation to modernize analytics workflows, bringing clarity and speed to complex measurement environments.
Drive Business Development: Lead the analytics strategy in major pitch pursuits and RFPs while shaping strategic partnerships that expand our capabilities.
Who You Are
Experienced Analytics Leader: You bring 12+ years of agency or client-side measurement and analytics experience, with a proven track record of managing complex portfolios, client relationships, and high-performing teams.
Life Sciences Expert: You possess deep experience across HCP and patient/DTC marketing, ideally supported by exposure to payer or provider dynamics.
Tech & Platform Fluent: You are well-versed in media, CRM, web analytics, HCP identity, claims and patient data, and BI tools. You can evaluate a client’s data maturity and partner with technical teams to shape practical vendor and platform solutions.
Master of Measurement & AI: You bring deep expertise in cross-channel measurement, incrementality, testing agendas, and attribution, paired with hands-on experience applying AI and automation to analytics workflows.
Agile Communicator: You translate complex technical concepts into clear, engaging stories that align internal stakeholders and influence senior decision-makers.
Humble Collaborator: You lead with a strong growth mindset, leaving ego at the door to build self-directed teams, adapt quickly to changing needs, and deliver exceptional work together.
Educated & Curious: You hold a Bachelor’s degree (preferably in Business, Mathematics, Statistics, or Economics) or equivalent work experience, with an advanced degree preferred.
Our Hybrid Philosophy
For this role, we prioritize hybrid candidates in Boston, MA; Chicago, IL; and Raleigh, NC
, but may consider candidates near other MERGE hubs based on the role and team’s needs. If fully remote is listed as an option, we are also open to U.S.-based candidates who would work remotely.
Hybrid work is our default approach. We value time together for collaboration, relationship building, and key moments. Managers and team leaders determine in-person expectations based on what best supports their team, clients, and business needs. Some teams and roles require more regular in-person presence than others.
MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis
. Regardless of work arrangement, team members may be required to travel to a MERGE hub for meetings, team gatherings, events, or other business needs.

VP, Analytics

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