layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Integrated Producer at Sawhorse Productions, Los Angeles, CA

Client Relationships: Serve as the primary client-facing producer on social, creator, and influencer campaigns across YouTube, TikTok, Instagram, and Meta, building strong relationships and maintaining clear communication through the life of each project.
Intake and Kickoffs: Lead client intake and kickoff conversations, asking the right questions to define creative, timing, budget, deliverables, and overall project scope.
Creative Reviews: Review creative with clients, interpret feedback, and translate notes into clear next steps for the Creative and Production teams.
Feasibility Assessment: Partner with Creative, Production, and other internal teams to assess project feasibility, bringing a production lens to early creative conversations to identify challenges, opportunities, and cost implications.
Scoping and Budgeting: Convert client and creative conversations into clear scopes of work, accurate budgets, and practical schedules, gathering the inputs needed from internal teams and production partners.
Budget and Scope Control: Monitor project budgets, flag variances and potential overages early, and communicate timelines, risks, and scope changes clearly to clients and Sawhorse leadership, including when additional scope requires additional budget or time.
Production Risk Management: Identify production risks across crew, locations, talent, equipment, vendors, and post-production, and develop solutions that keep projects moving forward.
Scheduling and Coordination: Build and manage schedules for each project, coordinating internal departments, vendors, freelancers, and production partners so everyone understands their responsibilities and deadlines.
Delivery and Approvals: Manage projects through final client approval and delivery, keeping work aligned with the agreed-upon scope and creative intent.
Social Advertising Trends: Stay ahead of advertising trends, formats, and best practices on TikTok, Instagram, YouTube, and Meta, bringing current platform insight to clients who know these platforms thoroughly.

Integrated Producer

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