From Gen Digital Inc.'s posting. “We” and “our” refer to the employer.
About Gen:
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we’d love you to be part of Gen.
About the Role:
Turn LifeLock’s growth ambition into a prioritized marketing roadmap and investment plan. Own the portfolio view across Brand & Growth, Acquisition, New Initiatives and Web, using customer insight, market data and rigorous business cases to align cross-functional partners and guide what the business does today and builds next.
Key Responsibilities:
· Own the LifeLock Brand and Growth marketing roadmap and annual and quarterly planning across Acquisition, New Initiatives and Web.
· Lead the planning cadence for LifeLock’s growth goals, including priority-setting, resource and investment alignment, and regular roadmap reviews with leadership and cross-functional partners.
· Drive prioritization and track progress across initiatives using clear criteria based on impact, investment, feasibility and strategic fit.
· Identify, size and prioritize growth opportunities across new channels, devices, promotions and customer segments.
· Build rigorous business cases covering market sizing, unit economics, channel potential, forecast scenarios and clear investment recommendations.
· Partner with Brand & Growth leads and Finance to validate assumptions, then track forecasts against actuals to improve business-case accuracy over time.
· Hand off approved opportunities to the Brand & Growth Initiatives team with clear success criteria and a measurement plan.
· Use AI and new tools to accelerate analysis, research synthesis and scenario modeling.
· Own a unified LifeLock research plan that brings together consumer, market and brand research needs across teams.
· Build and maintain a competitive insights program covering pricing, positioning and product propositions, and translate findings into roadmap implications.
· Partner with Insights and Analytics so portfolio decisions rest on reliable, agreed-upon data.
· Own strategy and mapping for key marketing levers across the LifeLock customer journey; identify friction and opportunity across trial and acquisition paths and turn them into prioritized investments.
· Give senior leadership clear, data-grounded recommendations on portfolio direction, investment trade-offs and strategic priorities.
· Serve as a strategic thought partner to the VP on long-range planning, business reviews and operating priorities.
· Build planning tools, templates and operating rhythms that make the broader team faster and better aligned.
· Manage and develop an Analyst responsible for modeling, data synthesis and planning support.
About you:
Education
: Bachelor’s degree in marketing, business, finance, analytics or a related field preferred.
Experience
: 10+ years across growth strategy, portfolio or product marketing, strategic planning or marketing planning, ideally in a technology, subscription or consumer business with a complex product portfolio; experience owning multi-year roadmaps and driving adoption across teams without direct authority.
Skills:
· Strategic planning and roadmap ownership across brand, growth and product marketing.
· Business-case development, including market sizing, unit economics, forecasting and scenario modeling.
· Acquisition strategy experience, ideally in a subscription or consumer business.
· Strong financial and analytical skills, with the ability to partner effectively with Finance on assumptions, forecasts and P&L impact.
· Research agenda development, competitive intelligence and customer-journey mapping.
· Ruthless prioritization and trade-off framing across competing investments.
· Executive storytelling and clear, structured communication of complex decisions.
· Cross-functional influence, with the ability to turn strategy into plans with owners, milestones and accountability.
· Curiosity about AI and demonstrated use of AI to improve analysis, research synthesis or planning.
Personal Attributes:
· Strategic operator who can move comfortably between long-range direction, rigorous analysis and day-to-day execution.
· Clear, structured communicator who can frame complex decisions and trade-offs for executive audiences.
· Highly collaborative and able to build alignment across teams that do not report directly to you.
· Curious about customers, markets, data and emerging AI capabilities, with a bias toward continuous learning.
· Comfortable prioritizing ruthlessly, challenging assumptions and creating accountability for results.
What to Expect:
Interview Process:
Recruiter Screen
HM Interview (Virtual)
Technical Interview (Virtual)
Technical Interview (Virtual)
Technical Interview (Virtual)
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
