layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Growth Marketing Manager, North America at Perk

Paid search expertise
4+ years of hands-on experience managing paid search campaigns, in-house or at a digital agency.
Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing.
Proficient use of Google Ads Editor and/or Microsoft Advertising Editor.
Experience managing B2B lead generation campaigns at scale.
Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies.
Proven track record of delivering (or overachieving) against growth targets and quarterly OKRs.
Experience with conversion tracking, tag management (e.g. Google Tag Manager) and attribution.
Analytical proficiency: comfortable in Google Analytics, Looker or similar tools, and skilled in MS Excel / Google Sheets.
Skills and traits
Analytical mindset: you turn campaign data into clear actions and learnings and share them with the wider team.
Strategic yet hands-on: you move between high-level planning and day-to-day execution.
Test-and-learn approach: curious and iterative, and not afraid to shut down what isn't working.
Great communicator: you explain your decisions and reasoning clearly across teams.
Highly organised: you bring discipline to budget management, account hygiene and campaign structure.
Up to date: you stay ahead of platform updates, new ad features and industry trends.
Team player: collaborative and cross-functional by nature.
AI-curious: open to experimenting with AI tools and helping shape how the team works as they mature.
Bonus points for Not required, but will strengthen a candidate's application: Experience with AEO and an understanding of how AI answer engines find and cite sources.
Basic knowledge of SEO and how it relates to paid search strategy.
Previous experience at a B2B SaaS company or high-growth startup.
Experience in Travel, FinTech or expense management.
Experience designing full-funnel B2B campaigns that connect brand awareness to demand generation and pipeline.
Familiarity with CRM and marketing automation tools such as Salesforce or Marketo.

Compensation

Compensation for this role is a combination of salary and stock options. The anticipated base salary range is $93,500 - $110,000 per year. Actual compensation may vary based on specific qualifications, experience, and other job-related factors.

AI at Perk

AI is embedded in how we work across every function. The tools you'll use day-to-day are AI-enabled so you can move faster and spend more time on the work that matters. In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work - the invisible tasks that pull people away from the work only they can do - so you can focus on relationships and outcomes.

How We Work

At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work.

For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.

Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.

Protect Yourself from Recruitment Scams

All official communication from Perk will always come from email addresses ending in @ perk.com or @ externalperk.com

, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to security [at] perk .com

, and we will confirm whether it is legitimate.

Growth Marketing Manager, North America

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