layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Product Marketing Manager at Vanguard

Lead development and execution of multi-year marketing strategies that position Vanguard's Financial Well-Being and Participant Financial Success offerings as key drivers of sponsor and participant outcomes.
Translate business objectives, market opportunities, and client needs into actionable marketing strategies, annual plans, and measurable objectives.
Define and evolve audience-specific positioning, value propositions, messaging frameworks, and value stories across plan sponsor, consultant, and participant audiences.
Develop a deep understanding of audience needs, preferences, motivations, and decision-making dynamics to inform marketing investments and strategy.
Develop audience segmentation frameworks, journey strategies, and marketing plans that address the unique needs of plan sponsors, consultants, and key buying committees across the workplace ecosystem.
Leverage market research, client feedback, competitive intelligence, adoption data, and industry trends to identify opportunities and influence business priorities.
Monitor industry, regulatory, competitive, and workforce trends to identify emerging opportunities and risks that may impact client needs, market demand, and Vanguard's growth strategy.
Lead go-to-market planning and commercialization efforts for strategic initiatives, solutions, partnerships, and enhancements within the financial well-being ecosystem.
Partner across Product, Sales, Relationship Management, Strategy, Analytics, Digital, Creative, and Integrated Campaign teams to deliver coordinated marketing programs and experiences. Influence stakeholders across functions and business lines to align on priorities, secure support, and drive execution against strategic objectives.
Drive retention and expansion strategies by identifying opportunities to strengthen client engagement, increase solution adoption, and demonstrate business value.
Lead retention and expansion marketing initiatives, identifying opportunities to deepen client relationships, increase engagement with Vanguard solutions, and support business growth objectives.
Serve as a trusted advisor to senior leaders, providing insight-driven recommendations on audience strategy, market positioning, growth opportunities, and investment priorities.
Represent Marketing as a strategic thought partner in business planning discussions, helping shape product, client experience, and commercialization priorities through audience and market insights.
Lead annual and quarterly planning processes to align marketing roadmaps, resources, and investments with enterprise and business objectives.
Establish and maintain measurement frameworks that assess performance, optimize marketing effectiveness, and support continuous improvement.
Foster a test-and-learn culture that enables experimentation, innovation, and ongoing refinement of messaging, content, channels, and audience strategies.

Senior Product Marketing Manager

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