layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Associate Vice President, Marketing Strategy & Growth at MCG Health

Define and execute MCG's multi-year enterprise marketing strategy aligned with commercial objectives, corporate priorities, and long-term growth initiatives.
Establish the vision, operating model, governance, and investment priorities for the Marketing organization to support sustainable business growth.
Own enterprise market positioning, messaging architecture, value proposition development, and brand strategy to strengthen MCG's competitive differentiation across target markets.
Develop and lead integrated demand generation strategies that drive qualified pipeline growth, customer acquisition, revenue expansion, and measurable marketing contribution to sales performance.
Partner directly with the Chief Revenue Officer to develop integrated go-to-market strategies that align marketing investments with revenue objectives, pipeline growth, customer acquisition, customer retention, and market expansion.
Establish executive-level marketing performance metrics, dashboards, and reporting that measure pipeline contribution, campaign effectiveness, conversion performance, customer acquisition costs, brand awareness, marketing ROI, and overall commercial impact.
Lead enterprise market intelligence initiatives by analyzing healthcare industry trends, customer needs, competitive dynamics, emerging technologies, and market opportunities to inform strategic planning and investment decisions.
Partner closely with Product Management, Customer Success, Revenue Operations, Clinical Leadership, and Sales to ensure marketing strategies effectively support product launches, customer engagement, and commercial success.
Establish enterprise brand governance, ensuring consistency of messaging, customer experience, visual identity, and market presence across all channels and customer touchpoints including MCG’s website.
Execute on organic social media plans, including channel strategies, editorial calendars, publishing, and performance optimization. Maintain a consistent brand presence and coordinate social content with campaigns, events, and thought leadership.
Oversee, campaign planning, resource allocation, budgeting, and processes that improve organizational effectiveness, scalability, and execution.
Champion AI-enabled marketing transformation by developing and implementing strategies that leverage artificial intelligence, predictive analytics, intelligent automation, and advanced marketing technologies to improve personalization, campaign performance, operational efficiency, and customer engagement.
Assist Revenue senior leaders with the evaluation, and optimization of marketing technologies, CRM integration, marketing automation platforms, AI capabilities, and digital engagement tools that support long-term commercial objectives.
Establish governance for the responsible, secure, and effective use of AI and automation across marketing operations while balancing innovation, compliance, data integrity, and customer trust.
Build, lead, and develop a high-performing marketing leadership team by coaching Directors and other leaders, strengthening organizational capability, and establishing succession plans.
Foster a culture of innovation, accountability, collaboration, continuous improvement, customer focus, and data-driven decision making across the Marketing organization. Develop and manage the Marketing budget, investment strategy, and resource allocation to maximize business value and return on investment.
Represent the Marketing organization in commercial leadership meetings, customer engagements, executive presentations, industry conferences, analyst briefings, and strategic planning sessions.
Build and maintain strong relationships with external partners, agencies, analysts, industry organizations, and strategic vendors that enhance MCG's market presence and marketing capabilities.
Partner with executive leadership to evaluate new markets, strategic partnerships, commercial opportunities, and emerging technologies that support long-term growth.

Perks & Benefits:

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Hybrid work
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Medical, dental, vision, life, and disability insurance
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401K retirement plan; flexible spending and health savings account
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️ 15 days of paid time off + additional front-loaded personal days
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️ 14 company-recognized holidays + paid volunteer days
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8 weeks of paid parental leave + 10 weeks of paid bonding leave
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LGBTQ+ Health Services
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Pet insurance
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Check out more of our benefits here: https://www.mcg.com/about/careers/benefits/
We embrace diversity and equal opportunity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Only with diverse thoughts and ideas will we be able to create the change we want in healthcare. The more inclusive we are, the better our work will be for it.
As an essential function of this role, you will be required to attend in-person meetings and/or conduct in-person trainings at our clients’ worksites. Our clients may have certain requirements, including but not limited to requiring all visitors or guests in their sites to be fully vaccinated against COVID-19. By applying for this role, you understand that you will be required to meet any such client requirements. Failure to do so may result in the rescission of an offer and/or termination of employment.
All roles at MCG are expected to engage in occasional travel to participate in team or company-sponsored events for the purposes of connection and collaboration.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Note on interviews: We may use AI tools to audio-record and transcribe interviews for note-taking purposes. These are used only by our hiring team and do not make decisions on their own. Let us know if you prefer an alternative.
MCG is a leading healthcare organization dedicated to patient-focused care. We value our employees' unique differences and are an Equal Employment Opportunity (EEO) employer. Our diverse workforce helps us achieve our goal of providing the right care to everyone. We welcome all qualified applicants without regard to race, religion, nationality, gender, sexual orientation, gender identity, age, marital status, veteran status, disability, pregnancy, parental status, genetic information, or political affiliation. We are committed to improving equity in healthcare and believe that a diverse workplace fosters curiosity, innovation, and business success. We are happy to provide accommodations for individuals. Please let us know if you require any support.

Associate Vice President, Marketing Strategy & Growth

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