PR Specialist, Earned Media & Digital PR

A Quick Note Before You Apply

We are looking for a hands-on public relations professional who has actually pitched reporters, developed media relationships, and helped secure meaningful earned coverage. This is an execution-focused, multi-client role with the opportunity to help shape a growing earned-media and digital PR practice. You should be able to take an approved campaign direction and independently move it from research and messaging through outreach, follow-up, and reporting.

About RR Digital

RR Digital is a digital marketing agency helping law firms grow through data-driven strategy, paid media, SEO, content, web development, and marketing technology. We are expanding how traditional public relations and digital PR work alongside those capabilities to strengthen client visibility, credibility, and authority.

About the Role

The PR Specialist will support a growing portfolio of legal, litigation, and advocacy clients, including case announcements, attorney thought leadership, public affairs, and sensitive advocacy campaigns. You will execute day-to-day earned-media work across multiple accounts while partnering with PR leadership on positioning, client priorities, and high-value opportunities.

As RR Digital develops a broader digital PR offering, you will also help plan and execute campaigns built around original research, data, relevant news, expert commentary, podcasts, newsletters, and digital publishers. You will collaborate with SEO, link-building, content, and social teams, while keeping clear distinctions between independently earned coverage, paid placements, and press release syndication.

What You'll Do

• Own execution of assigned campaigns: organize briefs, draft materials, build targeted outlet lists, conduct outreach, follow up, manage responses, and report results.
• Pitch journalists, editors, podcast producers, newsletter writers, and other relevant publishers with individualized, newsworthy angles; maintain and grow authentic media relationships.
• Draft and edit press releases, story pitches, attorney commentary, statements, interview briefs, thought-leadership materials, and client updates.
• Identify proactive opportunities from breaking news, litigation developments, public records, client milestones, and timely trends.
• Support digital PR campaigns promoting credible original research, surveys, useful resources, and data-driven stories; coordinate outreach sequencing, exclusives, and embargoes when appropriate.
• Collaborate with SEO and link-building colleagues to connect editorial opportunities with relevant content and audience goals, without compromising journalistic standards or pitching solely for links.
• Coordinate attorneys and clients for interviews, approvals, and time-sensitive journalist requests; maintain accurate calendars, status updates, and campaign records.
• Monitor and clearly distinguish independent earned coverage, wire syndication, editorial mentions and links, referral activity, and other campaign outcomes.
• Help refine repeatable processes, reporting templates, campaign intake, and cross-team workflows as the earned-media practice grows.
• Handle confidential and sensitive legal and survivor-advocacy matters with care, accuracy, sound judgment, and discretion.
• Who You Are
• A resourceful publicist who enjoys finding a real story and persuading the right journalist to care about it.
• Comfortable owning the details of an account or campaign while knowing when to escalate sensitive strategic or legal questions.
• Curious, collaborative, precise, and able to work in an evolving department without waiting for perfect processes.
• Motivated by quality of placements and relationships, not just email volume, syndication counts, or vanity metrics.

What Success Looks Like

Assigned client campaigns advance from approved strategy to timely, accurate materials and sustained outreach with limited day-to-day oversight.

Journalists and digital publishers receive relevant pitches; reporter engagement and substantive earned opportunities increase over time.

Cross-functional digital PR pilots are coordinated efficiently, with clearly owned contacts, messaging, approvals, and results.

Clients and internal teams receive dependable updates and reporting that distinguishes types of coverage and their actual value.

PR leadership gains capacity for high-level strategy, relationships, service development, and growth because campaign execution is in reliable hands.

Position Details

Full-time, remote (United States). Candidates must be based in the United States and authorized to work without sponsorship. RR Digital is open to strong candidates from agency, in-house, legal, and adjacent earned-media backgrounds.

Requirements

• Required Qualifications
• Roughly 3 to 5 years of hands-on PR/media relations experience, preferably in an agency or other fast-moving, multi-account environment; candidates with equivalent experience are welcome.
• Demonstrated experience independently pitching media, following up appropriately, managing inquiries, and contributing to genuine earned coverage (not only drafting releases or distributing them).
• Excellent writing, editing, and news judgment, including the ability to translate technical or sensitive material into accurate, compelling stories.
• Strong organization and accountability: able to move several live campaigns forward, manage approvals and deadlines, and communicate progress without constant supervision.
• Confidence working with clients, subject-matter experts, journalists, and colleagues across different functions.
• Understanding of editorial independence and the distinctions among earned media, sponsored content, and press release distribution.

Preferred Qualifications

• Experience in legal or litigation PR, public affairs, corporate communications, advocacy, consumer issues, or other high-stakes/regulated fields.
• Experience with digital PR, data-led outreach, surveys, original research, online editorial publishers, newsletters, or podcasts.
• Familiarity with Muck Rack, Cision, PR Newswire, media monitoring platforms, and media contact databases.
• Working understanding of how editorial mentions, relevant links, referral traffic, SEO, and brand visibility intersect; prior link-building production experience is not required.
• Experience creating concise, client-ready coverage reports and identifying actionable lessons from campaign results.