layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Principal Insights Analyst - League of Legends at Riot Games

Own and lead some of League’s most complex Insights problem spaces, identifying and prioritizing the right questions, navigating ambiguity, and driving work from problem framing through strategic recommendation.
Develop deep analytical perspectives on League’s economy to inform monetization strategy, across questions such as content strategy, spender lifecycle and segmentation, purchasing behavior, product incrementality and cannibalization, and long-term monetization health.
Apply advanced analytical methods to uncover the drivers of player behavior and product performance, identify opportunities and risks, and deepen understanding of complex product questions.
Develop reusable AI-enabled and agentic analytics workflows, tooling, and reporting approaches that improve the speed, consistency, and reliability of analysis.
Help evolve the League Insights analytics ecosystem and standards for an AI-enabled future, including new approaches to interactive reporting, self-service analytics, and AI-assisted analysis.
Partner closely with data engineers to align evolving data foundations with downstream analytical workflows, reporting needs, and AI-enabled use cases.
Shape product and business decisions through data-driven recommendations and trusted partnership with product teams and League leadership.
Serve as a craft leader across Insights, setting quality standards, mentoring senior practitioners, and advancing analytical capabilities across the discipline.
Required Qualifications: BA/BS in Statistics, Data Science, Computer Science, Economics, Applied Mathematics, or a related field
9+ years of experience in analytics, data science, business intelligence, consulting, or related roles involving complex quantitative analysis
Demonstrated ability to own and solve highly complex, ambiguous product or business problems, translating analytical work into strategic recommendations
Strong proficiency with SQL and Python, with experience building analytical pipelines and data models in modern data environments such as Databricks and DBT
Hands-on experience developing AI-enabled or agentic analytics workflows, with demonstrated impact on how analysis, reporting, or self-service analytics are performed
Deep expertise in analytical methods, with the ability to select and apply advanced approaches to understand complex player, product, and business questions
Strong product and business judgment, with experience using analytics to inform product, monetization, or other strategic decisions
Proven ability to lead complex cross-functional work, influence senior stakeholders, and elevate analytics craft through mentorship, standards, or technical leadership
Desired Qualifications: Advanced degree in Economics, Statistics, Data Science, Computer Science, or a related field
Experience analyzing game economies or monetization ecosystems
Experience working on live-service games or other complex digital products with interconnected engagement and monetization systems
Experience developing and scaling AI-enabled or agentic analytics workflows and self-service analytics beyond traditional BI tools, including reusable applications, tooling, standards, or team practices
Experience applying modern software development practices to analytics workflows, such as version control, code review, testing, and modular development
Strong familiarity with League of Legends as a player
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
Our Perks: Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our

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At Riot Games, we put players first
. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.
It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.
Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:
Safeguarding confidential and sensitive Company data
Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
Accessing Company assets, secure digital systems, and networks
Ensuring a safe interactive environment for players and other Rioters
These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.

Principal Insights Analyst - League of Legends

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