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New York, NY, United States
Source: Fanatics careers · View original posting
From Fanatics's posting. “We” and “our” refer to the employer.
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.
Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium.
Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
As a Senior Manager, Content Amplification at Fanatics Betting & Gaming (FBG), you are here to… help us create an entertaining betting proposition that appeals to Fanatics customers. Reporting into the Director of Sportsbook Content, you will play an integral role in the Sportsbook Content team, as well as the wider Fanatics Betting & Gaming.
Sportsbook Content Analysts will work to prepare and manage a range of daily custom offers that differentiate the Sportsbook and integrate seamlessly with the features of the Fanatics Betting & Gaming product.
Own the paid amplification layer that supports organic content and creator output. This role takes what's produced by the content and creator teams and makes sure it reaches scale through smart amplification. The mandate is awareness and share of voice.
Prioritize CPM-based media buys over CPA/CPC structures. This role is bought for reach efficiency and brand exposure, not click or install performance, and should be evaluated on cost per thousand impressions against benchmark, not cost per acquisition
Split amplification spend and reporting across the two brand mandates, Fanatics Sports & Casino and Fanatics App, so awareness lift can be attributed to each rather than blended into a single top-line number
Measurement
Goaled on CPM efficiency and reach delivery against target, not conversion volume. Any deal structured on CPA, CPC, or revenue share gets flagged and routed to Performance Media rather than counted toward this role's targets
Track unaided awareness and brand favorability lift for Fanatics Sports & Casino and Fanatics App as the primary success metrics, with share of voice and non-follower reach as leading indicators between brand studies
Compensation
$169,000 — $210,000 USD
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
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