layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - NPI Product Manager, ICP-OES (HYBRID - Shelton, CT) at PerkinElmer

Commercial Readiness Ownership
· Own the commercial readiness workstream for each assigned NPI program — defining what 'launch-ready' means commercially and driving the organization to achieve it
· Develop and maintain the NPI commercial launch plan: pricing strategy, target customer profiles, positioning framework, competitive differentiation, channel and regional launch sequencing, and sales readiness milestones
· Set and own launch pricing — building the pricing model from market research, customer willingness-to-pay data, competitive benchmarking, and lifecycle revenue objectives; developed in partnership with the Strategic Product Director and approved by the VP of Atomic Spectroscopy
· Define and track commercial readiness gate criteria for each NPI stage gate — ensuring commercial preparation keeps pace with technical development and that the launch team never arrives at gate approval without a complete commercial plan
Market Requirements & Product Definition
· Own the Market Requirements Document (MRD) for each assigned NPI — working with the Strategic Segment Manager and conducting independent VOC to ensure requirements are grounded in customer evidence, not internal assumption
· Translate MRD requirements into a clear Product Requirements Document (PRD) that R&D can act on — making explicit priority trade-offs between must-have and nice-to-have requirements
· Serve as the primary commercial interface to the R&D program team — attending technical reviews, raising commercial risk flags early, and negotiating feature/schedule trade-offs with the VP Product Line's backing
· Monitor competitive landscape throughout the program — tracking competitive instrument releases, pricing moves, and application developments that affect the NPI's positioning assumptions
Voice of Customer & Validation
· Design and lead the NPI VOC program — a minimum of 30 in-depth customer interviews per year during active development, structured around requirements validation, concept testing, and pricing research
· Manage beta customer relationships from site selection through beta completion — ensuring beta programs generate evidence-based feedback, not goodwill gestures
· Translate VOC findings into actionable program recommendations: feature priority changes, pricing adjustments, positioning refinements, or competitive response requirements
Launch Execution & Field Readiness
· Own the commercial launch plan — coordinating across Applications Science, MarComm, Regional Marketing, Sales, and Service to ensure every function is launch-ready on day one
· Develop the commercial launch toolkit: product brief, competitive battlecard, value proposition messaging, demo guide, and objection-handling resource for the field commercial team
· Deliver product and application training to the sales and service organisation pre-launch — ensuring commercial teams can demonstrate, position, and close against competitive alternatives
· Monitor post-launch commercial KPIs during the ramp period — order intake, revenue, competitive win rate, and pricing realisation — and lead corrective action where ramp performance lags plan
Program Collaboration
· Attend and actively contribute to NPI program reviews, stage-gate meetings, and executive steering committee briefings — representing the commercial perspective at every program milestone
· Partner with the Applications Scientists to develop the application note and proof-of-performance content roadmap that supports the NPI launch and early ramp
· Handoff the NPI to the Strategic Product Director and Operations PM at commercial launch — providing full product, pricing, and market documentation, and supporting a clean transition of ongoing portfolio management responsibility
Success Metrics
· Commercial launch plan completeness at each stage gate (vs. defined readiness criteria)
· Post-launch revenue ramp vs. AOP plan — 3-month, 6-month, and 12-month actuals
· VOC program coverage — minimum 30 documented customer conversations per active program year
· Pricing realization — average selling price vs. list price in the launch period
· Sales organization launch readiness score (training completion, demo capability certification)
· Competitive win rate in the first 12 months post-launch

NPI Product Manager, ICP-OES (HYBRID - Shelton, CT)

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